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5 Ways to Increase the SEO Value of a Webpage

SEO ValueThere's no doubt that SEO is a significant avenue to attain higher search engine rankings and bring greater traffic to a webpage. There are various factors that make the better-positioned websites different from those that are placed at lower rankings. So to help you optimize your webpage (beyond using keywords,) here are 5 simple yet very efficient ways to increase the SEO value of a webpage.

1. Include Videos & Images When Possible

A good quality and relevant content is most significant factor of getting favourable search engine rankings. Elements such as good word count, addition of images or videos as well as well structured and nicely written content gain preference. The higher the number of people you connect with including consumers, viewers, forums and organizations, higher are the chances of them visiting your website.

2. Integrate Proper Schema Markup

Schema markup is a very effective approaches to on-site SEO. It communicates what the content of webpage is all about in a better way that's more definitively interpreted by Yahoo, Google and Bing. Schema helps to makesthe SEO thrive better as search engines can understand the semantics of your site in a easier fashion. Try integrating Schema markup on a few specific pages and you will surely be surprised with the search engine results.

3. Ensure Copy is Unique, Purposeful, and Keyword-Relevant

To get people to link to your website and to make the search engines rank your pages high, it is important to have unique and quality content that serves the right purpose. The correct use of keywords is very significant. Multi-word keywords are much favorable than single subject keywords.

Also, ensure that the keywords are not overused. The search engine results are not solely based on the keywords that appear in the URL or the domain name. Meta descriptions are important to target the right audience and keywords should be included in the page descriptions and the headings. Every page and post should own a unique title including the main keywords.

4. Generate Social Signals

A URLs with a large number of social sharing signals have greater credibility, and this more SEO value to atop the search engines. Also, it has been widely observed that well positioned URLs have more tweets, likes, plus ones, shares and other social indictors.

Participating in the major social media platforms such as Twitter, Facebook and Google+ and regularly making updates to them helps to gain better visibility for a brand as it stems by ensuring that a page has meaning, merit and purpose that resonates with a particular audience. Google considers social signals a major element in its ranking algorithm as well as it adds a factor of trust to one's site.

5. Earn Backlinks

One of the most significant factors that influences a webpages SEO power is backlinks. Sites that have more backlinks always have an upper leg in the organic search rankings. Along with the quantity of backlinks, their quality also matters considerably.

Deciding the type of content that benefits the audience and makes them to link to it is a major element of SEO. It is essential to use resourceful and informative content to earn popularity from the web to earn a good amount of backlinks.

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4 Tips to Jump-Start Your Content Marketing Strategy for 2015

Content marketing is the basis of almost every successful ecommerce web marketing strategy today. It’s important to place yourself in the running by fine tuning your strategy to produce the greatest influence.

Content is king these days, so getting to know what your target audience is looking for is extremely important. If you master your content marketing strategy you’ll notice a huge increase in your ecommerce business’ ROI, website traffic, and social media presence.

Content Strategy Ecommerce

Here are four steps to creating an effective content marketing strategy for your ecommerce business:

1. Figure Out Your Objectives What is it that you hope to gain through content marketing? It’s important to set clear cut goals. This makes it easier to implement strategies to help you reach them, as well as making it easier to track your progress. In order to know what’s working and what isn’t, you have to have objectives to relate to.

This also keeps you on track in terms of producing content in ways that will best help you meet these goals. Staying on track is incredibly important if you hope to reach any kind of success through your strategy. Write out a list of specific objectives you hope to accomplish, and time frames for them.

2. Pull Together an Effective Team Once you know what your objectives are, you can look for people that can help you reach these goals. Look at what you need, and find people that are suited to help you make plans and implement them in order to get to where you are looking to go. These are the people that will help you develop and implement a content strategy that fits your business’ needs, and those of your target audience.

3. Research Your Target Audience Take time to do in depth research on the kind of person that will help you meet your objectives. When you take a wild guess at who you think will be into what you are providing, often times you are wrong. This is why so many content marketing campaigns fail.

You can’t create ideal content for an audience that does not want it, because they will not be there. Know who you are looking for. Collect evidence from the vast libraries of research, articles, and tests you can find online. Create a persona based on the research that you’ve done - target them and no one else. The more specific you get, the better your odds.

4. Create Appealing Content This is where a lot of ecommerce businesses mess up. They create content that they think will pull attention, but it doesn’t. The sure fire way to get this part of the process down is to think about the content you are putting out there. Do not shoot blindly into the dark. You should know specifically what your buyers like and don’t like at this point. Use this to create content that they would find interesting and helpful.

Test your content out and watch the analytics. The analytics will not lie to you. Trust what your audience is telling you by interacting their engagement with your content. Then, tweak your strategy accordingly.

Remember that your ecommerce brand is creating a relationship here. To do this, you need to understand who your relationship is with. You need to engage with them, make them feel heard and a part of. You also need to listen to the feedback that they are giving you, and react accordingly. Keep testing and trying different things until you get it right. If you do this, you are sure to reap the benefits of a solid content marketing strategy.

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Top 5 Ecommerce SEO Companies in Review

Review Ecommerce SEORetailers with an ecommerce store often know first hand how complicated SEO can be. The constant algorithm changes are making ranking an ecommerce site more difficult for many website owners, and for those who have an ecommerce store it is even more difficult.

Ecommerce SEO, because of its difficulty and complexity, requires a lot of knowledge and expertise to be done in the right way. A sound solution for many ecommerce businesses is to hire an ecommerce SEO company, preferably one that's most aligned with the business' goals and budget. Below we review the top five SEO companies for ecommerce SEO services.

1. Click Centric SEO

Click Centric SEO is a full-service ecommerce SEO company. Click Centric SEO creates custom ecommerce SEO campaigns specifically designed for ecommerce websites all of sizes. Their individual approach is different from many other ecommerce SEO companies who offer campaigns that are template based.

In addition to professional ecommerce SEO services, Click Centric SEO offers professional help in PPC advertising, content marketing, social media marketing, email marketing, web development and web design. If you want to know more, you can request a free SEO audit after which Click Centric SEO will review your website's content, backlink profile, keyword usage, authority of the site and more.

2. Blue Acorn

Blue Acorn runs SEO campaigns for both small and large Ecommerce businesses. If you decide to cooperate with Blue Acorn an entire team of SEO experts will stand behind you and work on your campaign.

There are three types of ecommerce SEO services offered, divided into Tier 1, Tier 2 and Tier 3 which includes the following: SEO audit, keyword analysis, competition analysis, on-page analysis, analytics analysis, strategy execution, monitoring and tracking, ongoing SEO adjustments, monthly analysis and reports, content creation and online PR campaigns. Blue Acorn is also offering help with PPC campaigns, email marketing, affiliate marketing, social media campaigns and more.

3. GU (Gray Umbrella) Marketing

GU Marketing is a specialized ecommerce marketing and SEO company. Their ecommerce SEO service package involves a 4-step process:

  • Evaluation - includes on page optimization, rewriting content, creating new content and establishing weak points
  • Implementation - industry research, creating and sharing content in the industry, paid media
  • Analysis - building domain authority, ranking the site, getting traffic and analyzing the overall SEO campaign
  • Continued evaluation - optimizing the website for more sales

For more information about this ecommerce SEO company, click here

4. Volusion

Volusion's ecommerce SEO services include on-page and off-page SEO optimization. They are claiming that the customers using their service for at least 12 months have a 202% increase in revenue on average from organic traffic.

There are three SEO packages: Starter SEO, Advanced SEO and Custom SEO. There are also two SEO Audit packages, Starter SEO Audit and Advanced SEO Audit. Volusion also offers a 14-day free trial. You can learn more by visiting Volusion.com

5. Higher Visibility

Higher Visibility's ecommerce SEO services are based on on-page optimization, researching competition and link building. There are three steps in their SEO campaigns:

1. Store optimization, including: website structure optimization, in-market keyword targeting and optimization of various different platforms

2. Off page optimization, including: link building, content marketing and social media marketing

3. Reports, including: link building reports, keyword reports and integrated analytics

To find out more about what makes Higher Visibility a top-rated ecommerce SEO firm, click here.

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On-site SEO Tips to Help Increase Your Google Rankings

Google SEOThere are many ways to ensure that your website is positioned well in Google's search engine rankings. If you follow some simple on-site SEO rules of thumb, it can mean the difference between ranking near the top, or not being found in the top 100. Below we share five easy yet highly effective SEO tips to help increase your website's Google search ranking.

Site Maps

Site Maps must be present on the site, as these pages act has primary navigators for search engine spiders. When SEO and website optimization initially came into being, HTML language was the only option to utilize. Today, there is another known as Extensive Mark-up Language or XML.

While HTML is still recommended by Google to be utilized for the site map on your site, they also recommend that XML be used. The site administration has the ability to determine and feed information to search engines with these two languages. The difference is that with XML, pages are crawled as priority and higher up the ladder of site content alongside of the most recent updates, making it the most preferred language of the two.

On-Page SEO

Several factors make up good page copy. Among them are unique quality content that is keyword relevant, Schema markup, optimizing images, media, and the like to reach success with SEO and website optimization. Pages need to precisely define the page matter. Title tags should be original and thoughtful so that web browsers will be inclined to stop web surfing long enough to see what the site is about, what it has to offer, and if it is something that can interest or help them.

Creativity should thrive here to maintain interest and captivate the reader. Titles should be brief but descript. Human beings have a short attention span, so in order to maintain appeal, keep with easy reading and short phrases. All tags including meta tag should be usable for the purposes of maintaining reader attention. A description of what the site is about should be included, followed by concise text, short and descriptive.

Link Structure

Links should pop enough to catch the reader’s attention, but not so much that they distract from the article. It is a good idea to use alternate text when images are utilized as links. This makes it easier for Google to differentiate what is happening on the website and act accordingly. Include a summary of the page. This will allow the web surfer to determine if he or she wants to continue surfing the site or move on to another site.

Navigation

If the web page is put together well with interesting content, chances are more likely than not that they will keep reading. It is important to remember to utilize text primarily for navigating a website. When utilizing images for navigation purposes, it makes this process more complex than it needs to be and that can send potential customers running to another site. Simplicity is key with any website.

The more crisp and neat a website is, statistically, it is likely to get more hits. Compare major brands, it is easy to see why they work. Content should be based on the perspective of the customer not the SEO. Too many individuals building websites get wrapped up at looking through the wrong lens and the site does not do well. Look at the site through the customers eyes.

Optimized Media

Media is a huge outlet to attract new customers and remind old ones where a specific website is so take advantage of these places. Facebook, LinkedIn, and others are constantly being utilized around the world 24 hours a day. Use these resources to increase business.

Remember, successful websites do not run themselves without a bit of help. SEO is a somewhat of a science. Successful website owners know how to utilize the tools to gain the most success. Be one of them by following some basics that can make the difference in becoming successful at increasing Google rankings.

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The Ever-Evolving Ecommerce SEO Strategy

Ecommerce SEO ServicesYou may have thought that you have defined your ecommerce SEO strategy for several years to come, but the internet and search engines are changing rapidly. And so is how people are using Google search to find what the need.

Take a glance around and you will see people glued to their cell phones or tablets. Laptops seem to have been relegated to the office. People are buying from your ecommerce site with a much smaller screen now.

Mobile-friendly Ecommerce SEO

Is your ecommerce SEO strategy set up so that your website can be viewed (and more importantly purchased from) using a mobile device? Your customers and, for SEO purposes, Google both prioritize a fast screen load. Mobile devices are slow to load so take this into account and ditch the large graphics.

Talking about Google, everyone knows that they never say exactly what they are searching for, but several criteria are very clear.

Google wants content, lots of it and good quality content that is regularly updated. The days of grabbing an article from an article site are long gone. Google wants well thought out content, that is not duplicated elsewhere. Now is the time, when defining your ecommerce SEO and marketing strategy, to find an experienced article writer and nurture them. You need a constant stream of good quality content.

Addressing the Common Culprits

If you have more than one ecommerce site, search through them for duplicate content. Google penalizes – hard! Many an otherwise good site has plummeted from the first few pages of Google because they did not refresh their sites or had the same information on more than one site.

In the last few updates Google has purportedly become less interested in the often abused links on or to a website. Instead they are more impressed with citations, without links, about your ecommerce site found on other sites. In other words they like the digital equivalent of word of mouth.

Get your customers to reference your good service and products. Pay attention to review sites and ensure that you correct any problems as soon as possible. Encourage people to post about their purchase by putting a Twitter and Facebook button on your site for just that purpose.

Google Authorship has disappeared as a failed experiment, but Google is still paying a great deal of attention to mentions of your brands and websites on Facebook and Twitter. Your current SEO strategy for your ecommerce site must include regular, appropriate postings to these sites.

Embracing a Socially-Integrated SEO Strategy

Do not forget your social media or clog it up with personal observations. Encourage others to post, follow and re-tweet your postings by making them eye catching, informative and interesting. Integrate all your SEO and social marketing within your SEO strategy for your ecommerce site.

Review your ecommerce websites for old-fashioned SEO like buried links, poor quality content and spammy links to your site. Google has a "disavow a link" option if your linker will not take down their links to you.

Lastly and perhaps more strangely, in your SEO strategy for your ecommerce site, think locally. Whilst shopping on the internet is far more popular this year, people are tiring of faceless retailers. Advertise locally, SEO locally, put a Google Maps on your site and add local towns to your AdWords and social media posts.

So in a nutshell: your SEO strategy for your ecommerce site should include a good quality site, integrated marketing, citations, local marketing and most important CONTENT.

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