Web Ecommerce Solutions

    

Optimizing your Ecommerce Website for your Mobile Consumers

mobile ecommerceThe hype of smart phones, tablets and ubiquitous computing made the mobile platform so powerful. Everyone now has quick and easy access to the internet and not through a PC or a laptop but through handheld devices. Ignoring mobile consumers is really a bad idea. Here are some tips to optimizing your e-commerce website for your mobile consumers.

1. Clear Call to Action

It is quite obvious that a website when viewed on a laptop is quite different when it is viewed using a mobile phone. First, the size is different. The smaller screen will definitely affect the look of the website. Also, there are some features of that website that would not be accessible through a smart phone. Often, popular websites will have a separate website for mobile phone users. Others will have a mobile app ready for download. This is because companies will be able to put in as much text or graphics or call to action buttons as they want with the unlimited space with a traditional website.

Rarely will you see consumers filling in application forms or the details of an order form using a smart phone. One will definitely go blind doing this. This is better done with a laptop. But with a mobile consumer, one must provide a clear call to action. If it is a service that one wants to provide, or the purchase of a product, make this obvious for your consumers. For mobile websites, make sure that the call to action button is obvious. Single it out, highlight it, emphasize it. Make it easy for your consumers to avail of your product. 

mobile website

2. Usability

Usually, customers who are using their mobile phones are just basically just looking for information on a particular product they would like to purchase. They are on their mobile phones and tablets because of convenience but will most definitely look more into the detail later on once they are on their laptops or PCs. Thus it is wise to place all the essential FAQs about your product or company in your mobile website. For usability, it is important that consumers can navigate your page easily, get as much information as they want and proceed to the call to action button.

3. Bandwidth

Of course, with a mobile website, one does not really have to back it up with the biggest memory to make your website load faster. One can invest in a bigger bandwidth for one's traditional website. For the mobile website, it is best to choose the bandwidth that will allow the consumers to view all the available information and text and proceed to the call to action button.

4. Test Your Site

The internet is just so smart. It has allowed traditional websites and mobile websites of the same company or product to be indexed as one. There are just bit programs guiding which website to log on according to one's choice of device. It is wise to test one's websites. Try loading your site on a laptop and on a tablet. Note the differences in the length of time it needs to load. Look for bugs in the call to action button. Does your mobile site stand up to your traditional site?

5. Make Use of Meta Titles, Title Tags and Headers

The name of the game is haste and you want to be able to draw in as much customers as possible with the use of these SEO basics. It will really go along way when a consumer types in a word and Google lists you as the top 5 websites.

Optimizing your e-commerce website for your mobile consumers is easy enough. With just a few intentional steps, one can generate a fairly great demand from both traditional laptop and PC users, and mobile consumers on smartphones and tablets.

About the Author @CelinaConner is a Yoga Instructor, an alumna of Information Technology and Web Design Development at Martin College Australia and a mother of a beautiful daughter, Krizia. She has a passion in cooking and formulating vegan recipes.

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Facebook to Come-Up with Mobile E-Commerce Platform

Facebook EcommerceOne of the leading and most popular social networking sites, Facebook is considered as a best source of power for advertising and effective goods. Today, more than 500 million people are using the service of Facebook to stay connected and share huge information with their friends and near & dear ones. Recently, latest news come-up in the market that Facebook’s mobile app install ads can be used to create e-commerce on Facebook.

Turning the Facebook social network into a mobile shopping as well as sales device, Facebook is building en effective mobile e-commerce platform. ‘Mobile App install ads’ has been launched in the last October, and it did not much popularity in the market as the company exposed various new ad products in the year 2012. According to users, there are many ad products that are quite similar with each other.

The launched mobile app install ads is especially for mobile game and application developers, and now users are no more interested in apps and games for Facebook. Users are looking for something new and unique like mobile e-commerce platform. However, there are various big advertising clients of Facebook, who used ads in Q4 and they indicate that the ads can be used to create e-commerce on Facebook. And it is one of the biggest news for mobile users as the ad unit enables mobile-phone users to download the application of client from Google Play or any other app store.

A CEO of Spruce Media, ‘Lucy Jacobs’ told “the performance is right in the strike zone to be ROI positive." E-commerce app downloads are much more valuable to advertisers than mere impressions because someone with an app is likely to use it repeatedly over time.” So each installed application generates lifetime revenue, so users can easily generate lifetime revenue until the user abandons it.

According to CEO of Fab.com, Jason Goldberg, whose company tested the ad unit with Fab's shopping app, said “It was five times more effective than any other mobile download channel they used.” Among all the Facebook Advertisers, Fab is one of the biggest advertisers of Facebook.

When it comes to talk about Hotel Tonight, an application that makes last-minute hotel books and saw a 10 times higher click-to-install rate from the new install app ads than regular Facebook ads. As per Adam Grenier, Hotel Tonight’s director of mobile marketing, “I feel like a kid in a candy store with all these choices. It performs better from a click-to-install perspective than anything except incentivized ads. From an efficiency standpoint, it’s on par with everybody else out there today.”

The Hotel Tonight used the ad unit along with a Facebook offers as Facebook has introduced lots of e-commerce plays like deals, offers and Gifts, and it did not experienced much grip with users.

Well, the company now going to introduce mobile e-commerce platform for advertisers to increase revenue of their business, but what you think will Facebook studs its legs in e-commerce market or not? Will company gets success this time?

Author Bio: Hello readers! Myself Brianna Wills working in Perception System as a web content writer. It is one of the leading e-commerce development company, offering e-commerce solutions for different business criteria. To get more information about Perception System, drop an email at: info@perceptionsystem.com

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5 Web Design Flaws That Result to High Bounce Rates

web designThe Internet is a very visual world. What people think of an entity can be reflected in how well it presents itself online. If they don’t like what they see, they move on. Your web and graphic design makes or breaks your success, and the bounce rates tell you if you’ve been made or broken.

The bounce rate is the measure of how many people visited a page (perhaps the home page) on your site via the recommendation of a search engine, and left (“bounced”) without exploring the rest of your website to return to the search engine results page. It’s an important statistic to take note of because a high bounce rate can kill your SEO efforts. It suggests that your content is not relevant to the search terms, and thus your position on the results page will dip.

Bounce rates come in two kinds--the actual bounce rate and the standard bounce rate. An actual bounce rate is determined by the number of users who navigated away from your site almost immediately. Standard bounce rates factor in how long a user stays on that particular page. Bounce rates can be monitored through Google Analytics and other similar tools that tell you which websites have dangerous bounce rates. A bounce rate that is below 30% is low, while rates hovering at 50% and above are high.

One of the most significant factors affecting bounce rate is presentation. Here are some reasons why your web design is rebounding visitors away.

1. It’s not easy to navigate. Visitors who go to your site need to have an easy way of getting to the other parts of your site. If you don’t have a clear and simple site map, or if navigation links don’t work, users will not bother sticking around to find out how to explore the site if another site can give them what they want more quickly. The general rule in web design is to be user-friendly.

2. It’s too messy. Some websites overwhelm visitors by having too much going on in a single page. Every page is easy to reach, but the chosen font is unreadable, is too small, or is too big. Others use completely different backgrounds and design concepts for every page, creating a complete disconnect in all the components of the site. And there are those who utilize bright, clashing color schemes for the design, making it hard to look at the screen. Having interesting content won’t matter if the content is painful to read--you’ll find users clicking the Back button as quickly as they can. A good website is simple, cohesive, easy to read, and relaxing to the eyes.

3. It’s not universal. Browsing the Internet is different for everyone all over the world. From the tools they use (PCs, laptops, tablets, and smartphones) to the browsers (Internet Explorer, Firefox, Chrome, Safari) to the different screen resolutions, it’s a necessity for websites to be flexible in terms of design. Your site may look great viewed on your PC, but how does it look to the user with an iPhone? If your visitors enter your site and find the formatting all messed up, it’s like walking into a poorly-kept store--they’ll just leave and go someone else. The same is true for a website that’s so steeped in Flash applications and videos that it takes forever to load on a less-than-high-speed Internet connection. Even if your content is fascinating, very few people will wait half an hour to see it.

4. It looks old. Visitors get on the Web to find the latest information available. If your website looks like it was last updated in 1997, you won’t find many lingering visitors because you’re giving off the impression that your information probably isn’t reliable too. An outdated website design tells visitors that you aren’t on the pulse of what’s hot and what’s not in the industry, and that means your content must be equally out-of-touch.

5. It’s full of technical issues. How many of us have clicked on what seems to be an interesting link, only to be told that there are server or coding errors with the page? No matter how well-designed a website is, visitors will give up on you if your links aren’t working. A great website should be completely accessible, with all bugs ironed out and accounted for.

pail usability issueIf you find your bounce rates to be worrying, there is still time to lower them. Update what needs to be updated, overhaul what needs to be redone. Get feedback from knowledgeable peers and potential users on the effectiveness of your web design. In the age of the Internet, don’t let your website go.

About the Author @CelinaConner is a Yoga Instructor, an alumna of Information Technology and Web Design Development at Martin College Australia and a mother of a beautiful daughter, Krizia. She has a passion in cooking and formulating vegan recipes.

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7 Powerful PPC Campaign Management Tips

AdWords PPC Campaign ManagementPay per click ads are some of the most effective tools that help in bringing visitors to websites. In these marketing campaigns, marketers agree to pay a certain amount of money for every ad clicked.

These ads usually lead visitors to specific sites from where they can learn about the products or services on offer. Some will immediately close a sale while others may take some time. The point is, the person who clicked on the ad is now aware of the new product.

As simple as this may sound, some marketers end up not obtaining the desired volumes. This article will address that in detail. Below are seven tips to help you have an effective campaign:

1. Content ads should be separated from search ads - Content ads are those that are displayed as a block within a page. They display links to content that will interest your web visitors. Search ads on the other hand appear in a search result. Most people are used to the unpaid for results.

They are also known as organic results. You can now place search ads in the same places where organic results appear. Newbies use both when running the first campaign. These will usually have similar keywords, content as well as the amount for every click. If you do it this way, you will end up with placements that are irrelevant. Separate your ads for each type of network.

2. Negative keywords - No one really wants to state anything negative while managing a PPC campaign. You can easily understand why. When you do, potential buyers will avoid you. However, when managing with PPC ads in a campaign, the scenario is different. These help in specifying places where you don’t want your ads to appear. For example, assuming you are selling mobile phone accessories and you don’t intend to have free offers.

You could add this tag “-free” to the list of negative keywords. This way, when a person searches using words like “free accessories” your PPC ads will not appear on his/her search results. Negative keywords also help to filter visitors whose likelihood of buying from you is almost nil.

3. Match the landing page to an ad - If you happen to lead a visitor from a pay per click at to the wrong landing page, you will end up not getting a sale. The whole process will be disrupted. On the other hand, your ads will score poorly. The same case applies where a visitor lands to a page that has no relevance to the ad. You can put a check on this by reducing your keywords. When running advertising campaigns, your aim is to maximize your cost. For this reason, you will try to avoid anything that appears to misdirect prospects.

4. Target specific niches - Most advertisers generalize the posting of their ads. With this they believe will attract anyone from any part of their geographical location. Set up your ads such that they will run within your locality, across different states as well as in multiple countries. This will depend on the dynamics of the target markets. First go through the search results in those areas. Get to understand the common words and phrases used by web users. When undergoing any form of PPC campaign management create ads that address each market segment separately.

5. Numbers and spelling - People get put off whenever they notice an ad whose words are misspelled, especially in AdWords which is highly popular. It creates the impression that the person who wrote or translated it was not a native speaker. On the other hand, it can affect the way the results appear following a search. Take heed of such minute things like separating numbers with periods or commas and spelling errors. You are at liberty to use numbers, letters of the alphabet or Roman numerals. Stick to one set of numbers for uniformity.

6. Keywords - Use keywords that the local people can identify with. Each region you choose to take your marketing campaigns is unique in its own ways. When it comes to your choice of keywords, the same distinction applies in your choice of keywords. This practice is essential for PPC campaign management.

For instance words like “top wines in London” are ideal for prospects living in Britain. The same cannot have a big impact on clients living in New York. Use keywords that are relevant to the region or country you have targeted. In order to succeed in this area, you can consult SEO experts. They are able to carry out an analysis on demographics and the culture of Internet usage in the areas you intend to market.

7. ROI - You have to find a way of checking whether the returns are worth what you put into the campaign. ROI stands for returns on investment. In as much as the term has a wide use in financial circles, it will also apply in your marketing campaign. Let’s assume you have spent $2,000 in placing pay per click ads online. That is your advertising investment.

You should then start monitoring the value of the ads that users have clicked. At this point you are hopeful that maybe one out of every three people who have clicked on these ads will buy from you. In order for you to establish whether your investment did bear fruits you will add up all the revenue generated during the period of the campaign. This is calculated by subtracting the revenue from cost of PPC ads then dividing your answer by the cost of PPC ads again. To learn more about PPC campaign management, or to invest in services for PPC campaign management, visit the Web Presence Group.

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E-commerce Merchant Tips: How to Create Feature-Rich Shopping Cart

Ecommerce Shopping Cart SolutionsWhether you are popular ecommerce merchant or just put first step in e-commerce business, developing feature-rich website for your business is much important. For new merchant, it is bit difficult to decide where to start from, although number of shopping cart programs available to show the right direction. In this article, we are going to discuss certain points of creating feature-rich shopping cart that attracts the number of buyers.

Design of E-commerce Site

In the entire article, you will find all the essential tips that work surely for your online business. Here, we are giving much importance to the design of the website as normal buyers attract towards the professional looking website. There are many online stores host thousands of websites that included marketing tools like search engine optimization, social networking options, full merchant account integration, etc.

Response of Shopping Cart

It is must for webmaster to test the speed of an ecommerce shopping cart. Being a commercial looking cart, it also has necessary speed so the customers don’t get frustrated and abandon the shopping cart. If you are finding that your adopted plan doesn’t work properly, it is advisable opt another plan of ecommerce development.

Display Contact Information

Show your contact details in every web page for gaining trust of the visitors. Although, there is separate contact page available in all shopping website, displaying contact information helpful for customers to order over phone, who wants to.

Privacy Policy and Return Policy

Many online shoppers are searching for an internet policy before making any shopping from e-store. So, it is wise to create privacy policy page and link it into every page to make yourself and your customer secure. Return Policy is must to mention on your website for gaining trust of customers. If you have mentioned return policy, customers may have chance to change or return product, if they are finding any defect in their purchased product.

Great Product Organization and Navigation Option

E-store is all about to display product in good manners, so shoppers doesn’t find any difficulty in searching an appropriate product. Displayed products should be categorized with easy navigation option. Make sure that each product has its true product description.

Secure Payment Option

Payment Option is one of the important points for ecommerce merchant to consider. Number of payment options through credit card, debit card and online banking is available, but make sure to do all payment procedures via secured (https) environment. It is advisable to put all the personal information of customers including name, address, phone, etc. under a secure environment. Most of the customers visit your site more frequently because of high security payment option.

For many ecommerce merchants, above given points is basic one. Although it is basic, plays the most vital role for grabbing an attention of potential visitors. So, consider the basic points and develop feature-rich online shopping website.

Author Bio
Brianna Wills working in Perception System as a Sr. content writer. It is a leading E-commerce Solutions Provider on the web. The company offers e-commerce solutions for all types of online businesses no matter whether it is a small or a medium-sized. Learn more about Perception Systems by clicking here.

 

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