Web Ecommerce Solutions

    

Considerations for Ecommerce Online Shopping Carts

There are two types of shopping carts: the physical carts that are found in stores and supermarkets, and virtual shopping carts for ecommerce stores.

The latter shopping cart for online ecommerce stores is software that has been designed to retain data and details of customer activity, as well as the products and/or services available on the site. Let's go into further detail about the types of online shopping carts and what to look for when investing in one.

Types of Online Shopping Carts

There are two main types of virtual online shopping carts. The first type are licensed shopping carts. These are typically a one-time, fixed payment, and are installed on web servers being downloaded. Licensed versions often come with many other applications and features, but probably the most powerful benefit to these types of online shopping carts is that a programmer can access its source code and do any custom modifications that a business desires.

The second type of online shopping cart for ecommerce is the hosted service type. These are commonly offered through many ecommerce content management systems and other related hosting services. Hosted online shopping carts are paid for on a monthly basis and/or each time a certain amount of transactions have been made. Unlike the licensed type, there are no modifications that can be done by the buyer, unless it is done by the hosting company.

What to Consider in an Ecommerce Shopping Cart

There are many features that one can experience with different types of shopping carts. Consumers prefer working with the shopping carts that allow them to access as much information about products and services, as well as purchasing information and details. Choosing an online shopping cart often depends on the nature of the product of service being offered. Expensive, high consideration buys might demand a more thorough and secure shopping cart, as opposed low cost, low consideration goods which might need only the basics.

A second consideration of online shopping carts is search engine friendliness. This factor usually depends on how well the ecommerce shopping cart has been built from a coding standpoint. Some have been designed with minimal code, which allows for seamless and highly efficient search engine crawling and indexing. However, other online shopping carts are robust and a very code heavy, which inhibits fluent crawling and can be detrimental to SEO performance.

The last consideration for ecommerce online shopping carts is support and security, especially if a business plans to go with a hosted shopping cart. It is very important that the shopping cart is highly secure and protects sensitive information of customers. Not only that, but when things go wrong or when help is needed a reliable support system is also a major factor. We suggest reading all the reviews you can about different online shopping carts as well as checking out various ecommerce forums to see what experts have to say.

Do you have any considerations to add when looking for online shopping carts for ecommerce? Please comment about them below.

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Using Pinterest as a Marketing Tool

How can Pinterest help your business?

Similar to many other social media plaftorms like Facebook, Twitter, and YouTube, there are a number of advantages to using Pinterest for business. Below are some of the most powerful:

  • Build Backlinks for SEO: Every “Pin” and “Repin” builds a backlink to the source of the image, providing additional SEO value
  • Expose Your Brand: Everytime a user “Pins,” “Repins,” or “Likes,” it is shared on the category in which it falls under and the network of the user who “Pinned” the image
  • Generate Consumerism: Pinterest enables users to explore and discover products and services that they never knew they needed (or knew existed)
  • Instill Brand Loyalty: When aspects of brand are shared throughout the Pinterest network, users are displaying their support and loyalty

The Basics of Using Pinterest

The first step for marketers is to obtain an invite to the Pinterest network. If you are struggling to get an invite, you can request one directly from the Pinterest.com.

Upon set-up, users will be asked to provide a few interests that suit their style. Based on the interests that have been outlined, Pinterest will select a few of the most active users to follow. This is to get the user underway and start learning how the site works.

From Food & Drink to Technology, Science & Nature, Pinterest currently offers 32 categories. No matter what industry or niche a user has interested in, there is a place to share and interact with all types of brands on Pinterest.com.

Similar to other content sharing networks, there are definitely some best practices that marketers will need to follow to realize the greatest benefit. With respect to the ‘pinning’ site itself, marketers should always:

  • Pin from permalinks
  • Pin from the original source
  • Offer credit and describe your pin with merit

Tips to Maximize Your Pinterest Endeavors

Once you are on your way to pinning, there are a few things to keep in mind:

  • Pin from a wide range of sources rather than one specific website. Pinterest.com doesn't permit brands on Pinterest solely for self-promotion.
  • Repin on Pinterest to engage with other individuals. Repinning is the primary social activity on Pinterest and it is how users establish their following.
  • Develop several boards that target a broad spectrum of interests, rather than having only one board dedicated to one subject

Pinterest is exploding with popularity. What are your thoughts on using Pinterest as a marketing tool?

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Shopify Tapping Into Mcommerce Talent

A big player in the ecommerce industry has recently made significant move toward mobile ecommerce.

Shopify, which specializes in ecommerce technology that enables almost anyone to create an online storefront, has recently acquired Select Start Studios.

Select Start Studios is a company that specialized in mobile apps and gaming, and will be of great value to Shopify as it continues to expand into mobile ecommerce, or "mcommerce."

Although Shopify already offers mobile optimized ecommerce stores and shopping carts, the acquisition of Select Start Studios will add over 20 new engineers to the team at Shopify. And all of this new talent has specific expertise in the mobile realm.

This is a big shift as smartphones continue to grow and dominate the consumer shopping industry. Even ecommerce for small and medium sized local business has offered new opportunities to expand and connect with relevant consumers.

And its players like Shopify that make ecommerce (and mcommerce) affordable and easy to implement, without a specialist.

Shopify is unique because it operates a web-based platform for its services. This enables virtually anyone to establish an ecommerce store and online shopping cart with ease. Storefronts can be fully customized to match the brand and the platform has reputation for its highly level of security.

As more game-changers like Shopify continue to expand and cater to innovative ideas, such as mcommerce, expect the world of online business to continue thriving.

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