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Embrace Web Presence Optimization (WPO) Over SEO in 2015

Web Presence OptimizationOver the past couple of years, it has been a real evolution of SEO. Best practices have evolved in what many are starting to call WPO or Web Presence Optimization. This is about optimizing content and web properties across your ecommerce brand's entire web presence. This includes your ecommerce sites, blogs and blog posts, web 2.0's, press releases, and social media profiles to name a few.

By embracing Web Presence Optimization over SEO in 2015, you will be able to better maximize your organic ranking in the search engines. Web presence optimization is about optimizing all touch points that users can take to interact with your ecommerce brand. This way you can ensure that during all phases of their online research your potential customers willbe able to find your business.

The Hierarchy of Web Presence Optimization

These days is becomes important that businesses track, measure, and manage their entire web presence and have insight into their digital footprint in order to improve their organic search results. The SEO landscape has changed over the last years, since the introduction of the new Google algorithm updates, Search Plus and Google+. A new theory and practice has appeared, called the hierarchy of Web presence optimization.

The hierarchy of web presence optimization should include the following five tiers:

1. Technical SEO Fundamentals & Foundation
2. Keyword and Competitive Research
3. Optimized Content Marketing Plan
4. Publish, Socialize & Share Content
5. Measure & Improve

The idea that stays at the base of this theory comes from the belief that organic search success can be achieved only after implementing the basic fundamentals. Web presence optimization has the purpose of promoting your online brand for awareness, better visibility, and recognition. Crafting a web presence optimization strategy should focus on aspects of SEO, search engine marketing, social media marketing, website optimization, and content marketing.

Crafting a Web Presence Optimization Campaign

Unlike traditional forms of web marketing and SEO, WPO combines in a synergy all digital touch points and online marketing channels with impact on awareness and brand visibility. Optimizing brand presence means building meaningful connections that promote lasting exposure in the search engine results and sustainable social relationships. So web presence optimization is an evolved form of SEO that introduces Google Plus into the SEO picture of your website and have the search results more socially integrated.

Web presence optimization can help you to adapt your ecommerce brand to the significant changes that took place in SEO over the last years. Among the various elements that make up a web presence optimization strategy are included Search Marketing (SEO and PPC Advertising), Social Media Marketing, Content Marketing, and Off-site Marketing (non-Internet strategies that can lead to more web traffic, such as "Review Us on Yelp" postings on storefronts, etc.). In essence, these efforts center on web presence management marketing or the effort that goes into such strategies.

These powerful strategies can have a lasting impact on your brand image. Web presence optimization focuses on establishing a trustworthy, credible, and visible web presence. Such a strategy seeks totake advantage of the most relevant social media platforms in order to maximize your company’s exposure in the search engine results. Whether via PPC advertising, social media marketing, organic SEO, or mobile marketing, your successful brand campaign depends upon the optimization of your consumer touch points and your brand’s primary marketing platforms.

As SEO evolves, you have to adapt and start using new tactics, techniques, and tools. For the year 2015 it is recommended that you embrace Web presence optimization over the traditional search engine optimization. You can use the hierarchy of web presence optimization as a guide to your in-house SEO efforts, in your sales conversations and implementation processes.


Do's & Don'ts of SEO [Insights Leaked by Google]

Google Leaks SEO InsightsSEO is a unique marketing channel that's ultimately all about keeping up with the times. The truth is that things change in the SEO community every single year, and usually just a few weeks is all that it takes before Google makes a new update.

The Panda and Penguin updates have evolved over the years and many SEO's have dropped off the face of the earth as a result. Survivors who take these tips (which have been gathered from Google itself,) can see what Google wants site owners to focus on and what you as an SEO can do to get ranked successfully.

These ideas have been extracted and summarized via Josh Bachynski of the TheMoralConcept.net.

The Do's for Good SEO

Keep up with Great Content Make it a goal to create quality content. In other words, remember that content is king. Google is working extra hard to make sure that quality written sites are the ones ranking.

Code Should Be Clean Keep your overall coding clean and SEO-friendly. You don't want too much going on that Google spiders gets confused when they land on a code-heavy, slow-loading site. If that describes your sites, than invest in the services of a website optimization company.

Upload Videos On Multiple Pages With a video, Google sees your site with a ton more authority simply because they are synced with YouTube, in addition to videos offering greater value and user engagement. If your YouTube video has potential to rank and it happens to be on your new page or blog post, they'll both be ranking at the top for keywords.

Create Additional Pages To Rank A lot of people try to rank their first main URL, but that isn't the only part of your site that you can rank. You can instead create additional pages and then optimize that page to be ranked. The more pages ranking for individual keywords, the stronger your main URL will be to rank for some of the other keywords you want to be ranking for. A good example of this is Traverse City SEO company TCTopofMind.com and how they ranked an educational blog post for their primary keyword target "Traverse City SEO" as a unique lead acquisition strategy.

The Dreaded Don'ts of SEO

Create Duplicate Content Stop pasting other peoples articles on your site. It only hurts you in the end. Google wants to give you more maximum exposure, but if you are using other peoples content that is already indexed, it only shows Google that you are spamming your site with used content.

Build Thousands of Sketchy Backlinks Oftentimes, people will try to get hundreds or even thousands of backlinks from backlink sites and social media softwares, but that isn't always the best thing to do. You might as well go slowly but try to keep it more consistent.

Forget About On-Page SEO Do not just focus in backlinks. Make sure that your site up to date with great content and that every tag is cared for. Make sure those tags have keywords, alt text for images, h1 tag on every page, and other on site SEO.

Write For Search Engines Trying to push keywords on every single part of the search engine is not going to benefit you in any way. It will only hurt you in the long run. Writing for the search engines meant to constantly put in keywords in every sentence, but this only hurts your chances with Google. It may have worked in the early 2000's, but it won't work anymore in this generation.

Google is always changing, but the above tips should definitely be up to date and still stay relevant for years to come. Google has some extremely careful algorithms to make sure only the right sites rank, but the tips above should help bring you to the top with ease.


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