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Carving an Ecommerce Marketing Niche Selling Custom Tank Tops

Neon South Tank TopsIf you're looking for ways to carve an ecommerce niche in your web marketing strategy, consider the following example of how custom tank top provider, The Neon South, does it.

For users looking at an opportunity to design their own custom tank tops, ecommerce business - TheNeonSouth.com - provides the required design tools for creating exciting designs on tank tops and t-shirts. TheNeonSouth.com has a huge collection of tank tops of attractive neon colors.

While on the ecommerce site, users can look in to the various custom tank tops listed and customize the selected tank top by using the design tool.

The Neon South includes an integrated design studio as part of their Ecommerce platform. Through this design studio, users can choose from a variety of designs, clip arts and even add their own art to the selected tank top for customization.

Design Studio Features

Design Studio, built into The Neon South website, comes with a number of features, including:

  1. Collection of Design themes
  2. Clip Art Collection
  3. Text Editor for adding custom formatted text
  4.  Layer Manager

Custom Design Theme Collection

Design Studio provides an exhaustive listing of customizable design themes for the users to choose from. The different themes available for selection include:

  1. College and Campus and Athletic Department
  2. Business
  3. Events and Parties
  4. Mascots
  5. Holidays
  6. Military
  7. Motorsports
  8. Fashion
  9. Religion
  10. School activities

When a user selects a particular design theme from the above mentioned design theme collection, the design images and arts collection available under the selected design theme gets displayed. Users can also choose from sub design themes available under major design themes. Holidays major design theme comes with sub design themes like Christmas, Easter, Mardi Gras, Mother's day, Valentine Day, Halloween among other sub themes. Similarly, the events and parties collection consists of a number of sub themes like Wedding, Bachelorette, graduation and Birthday parties among others.

Clip Art Collection

Users can also choose from a wide range of clip art collection including Fishing images, Hunting clip art images, Music, Religion, Tattoos, Comic, western image collection among others. In addition to using the existing clip art collection, users can also create their own custom made art by using the "My Art" option provided in the design studio.

Adding Text to Custom Tank Tops

Add Text option available in the design studio helps the user to add their own piece of text to the selected custom tank tops. The created text can be given a unique style by making use of the Font category options provided by the design studio. The various font category options available for selection include 3D, Art Deco, Cartoon, Electric, Gothic, Greek, Metal and Novelty. Similarly there are options to shape the text in the form of an Arch, Pinch, Bulge and Archway.

Layer Manager

The layer manager helps in re-arranging the different text and images added to the custom tank top. Within the design studio, there are also options for copying, cutting and pasting the created design to a different portion of the selected tank top. There are also options for saving a particular design so that it can be re used on other custom tank tops and related products.

Available Neon Color Options

Users can choose from a variety of vibrant neon tank tops including Neon Sky Blue, Neon Yellow, Neon Pink, Neon Green, Honey Dew and Mango among others.

In addition to tank tops, users can also customize their Tees and Hats using design studio features provided by TheNeonSouth.com. After designing custom tees and tank tops, users can then proceed to place the order by mentioning the custom design at the time of adding the products to the shopping cart. Once added to the shopping cart, users can then complete placing the online orders by specifying the exact number of pieces required and shipping information.

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5 Website Optimization Tips for Ecommerce Companies

optimizationWebsite optimization for ecommerce companies is more than just simple keyword optimization for SEO. Ecommerce companies need to look at the entire website's foundation, characteristics, and performance (rather than focusing entirely on SEO.)

For ecommerce companies, the end result of any website optimization strategy should naturally lead with conversion rate optimization (or "CRO".)

Conversion rate optimization provides an accurate measure of the effectiveness of converting leads in to actual paying customers through the ecommerce portal. Ecommerce website optimization services would be irrelevant if the website doesn’t have the ability to convert incoming leads in to confirmed sales.

Every aspect of the company’s website should be optimized in order to score highly on CRO. The various aspects that need to be considered are detailed below.

1.Enhancing Website Load Speed

Website load speed is a direct indication of efficiently the website gets crawled and indexed by the different search engines. One of the principal reasons for the slow loading of a website is its complicated HTML structure. More complicated HTML structures would naturally decrease page load speeds.

HTML coding needs to be simplified and less complicated by limiting the number of attributes that are specified along the HTML codes. Certain content management tools would generate Nested tables for HTML rendering. Such tables are resource intensive and would slow down page load speeds. Resource intensive attributes such as images and graphics should be optimized along with the appropriate HTML coding structures. Using them in inappropriate fashions would further slow down the page load speed.

2.Optimized Internal Linking

Optimized internal linking lies in linking one particular web page to another relevant web page using key word focused anchor text. This would greatly enhance the spider-ability of the website.

Another major benefit achieved is that the search engines would start providing matches to the internal link’s anchor text in addition to the SEO individual pages of the web site. But care should be taken not to over do the internal linking as search engines might start viewing such pages in a negative manner.

3.Creating Segmented Site Maps

Segmented site maps are an excellent website optimization technique for breaking down a complex HTML site map in to smaller and relevant categories. After segmenting sitemaps in to smaller and more focused sitemaps, an XML version of each sitemap can be created and submitted to the Google Webmaster Tools account. This would help in facilitating the search engines to quickly crawl through the website. Segmented site maps also helps in faster indexing of the website.

4.Creating Eye-Catching Calls to Action

The conversion potential of the ecommerce website gets greatly enhanced by giving proper attention to designing effective calls to action. Calls to action (CTA) should be in line with the business objective and also have a close relationship to the important keywords used across the website.

For ecommerce websites, popular calls to action include using “Add to cart” and “Buy Now” buttons. In order to find the effectiveness of a particular call to action, one can make use of the split testing technique by closely placing related calls to action next to each other. After a certain point in time, website owners can get data regarding the frequently used calls to action and implement that calls to action across the website.

For more website optimization tips and strategies for you ecommerce company, you can visit WebPresenceGroup.net, one the leading website optimization companies that offers a wealth of information for all types of websites and business looking to better optimize their overall web presence.

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Paid Search Ad Spend Jumps to 27% During the Thanksgiving/Black Friday Weekend

Following unfortunate reports that brick and mortar sales registered low performance during the Thanksgiving weekend, ecommerce emerged as the torch in cyber sales, thanks mostly due to mobile search.

Mercent, which powers a number of of the online campaigns for some of the greatest names in the industry (such as Brookstore and Office Deport) reported an astonishing 40% increase in online sales on Thanksgiving Day as compared to the same period in 2012. On the other hand, Black Friday sales registered a 35% increase, which was a record high.

Huge increases in retailer paid search engine spend were recorded. According to a new report released by Kenshoo, this Thanksgiving recorded a 27% increase on paid search campaigns as compared to the same Period last year. Black Friday and Thanksgiving registered 21% and 33% paid search spend respectively.

Aaron Goldman, the Kenshoo CMO said the two days had a dramatic effect on Kenshoo which saw an increase in the paid search ad spend and consequently an increase in the revenues from online sales which was a clear indication that the peak season is off to a good start. He opined that the trend is expected to continue.

This season, tablets and Smartphone had the lion’s share in terms of expenditure. Expenditure on computers dropped to 60.3 percent, a 24.1% drop from last year. On the other hand, the Smartphone budget rose up to 79.1% which accounted for 21.2% of the total spending on paid search. Tablets’ total paid search spend accounted for 18.5 per cent of the total search spend.

Goldman added that with the total paid search ad spend for phones and tablets accounting for close to 40% of the total paid search ad spend, it was a sign of a total revolution. He opined that the trend shows marketers have devised a strategy to win over shoppers wherever and whenever they went to.

In 2013, it is estimated that about 44.2% of all paid search clicks were attributed to mobile devices. Of these devices, 27 percent went to phones while 17.2% were attached to tablets. These figures indicate a rise in paid search clicks from the previous years, with 2012 recording 27.7% in the whole of November and a 14.5% in the entire holiday season of 2011.

However, in terms of revenue, computers are still ahead of the pack though the gap is fast reducing. The revenue share from computers recorded a fall from 90.4% in 2012 to 73.2% in 2013. The revenue share from mobile devices recorded a 176% increase this year with tablets registering a 22.4% while phones registered 4.4%. The revenues attributed to phones are still on the lower side as compared to tablets since most people prefer to shop from the comfort of their couches with their tablets.

According to Mercent, Google shopping recorded a faster growth rate than Amazon.com during Thanksgiving and Black Friday. This growth is as a result of Google’s effort to provide its shoppers with more engaging tools for shopping. Amazon and Google registered 26% and 70% growth respectively on Thanksgiving. Similar outcomes were posted during Black Friday.

To learn more about this news regarding the Black Friday weekend of online sales, visit Search Engine Land where they have more insights and upcoming news regarding cyber Monday.

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