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3 Ecommerce PPC Ad Copywriting Tips for Greater Conversions

Ecommerce PPC Ad CopyFor success in ecommerce PPC advertising, it’s important to write great ad copy that are up-to-date and interesting to stay ahead of the ever changing consumer needs, and seasons. What you do with your ad copy can determine the end results.

Well-written ads attract attention and helps answer your potential users' questions. Writing great ads (and keeping them up-to-date with evolving user needs) can significantly help improve conversation rates.

Many people go online to look for the best deals and offers on products. Studies show that 5-6 out of 10 people do most of their shopping online. Online shopping especially during the holidays is a big deal. For success marketing your products online, you have to use every optimization tool you know of to increase conversion rate. This includes writing better ad copy.

Characteristics of Great Ad Copy

In almost any context of ecommerce PPC advertising, good ad copy:

  • is unique and original to the user and the pitch being made
  • addresses evolving shopper needs
  • mentions product improvements and seasonality
  • adapts to the ever changing ad platforms (i.e. dynamic keyword insertion, etc.)

To create great ads that attract attention and increases conversion rate, you have to go beyond and above in your ad creation. Your ecommerce PPC ads need to convince potential consumes why they should choose your product over your competitor’s. With this in mind let’s look at how to write Ads that evokes positive consumer feelings and response and essentially improves conversion rates.

3 PPC Ad Copywriting Tips for Greater Conversions

1. Make your ad all about the consumer - The online space is crowded with different products, brands, suppliers and online marketers. A single search on products in your niche gives potential consumers hundreds of options to choose from, how then can you make your ad stand out from the rest? The answer is to focus your ads on your consumer.

Use you, you’re, your to maintain consumer focus. For instance instead of writing how to lose weight with ABC, optimize the ad to read how you can lose weight using ABC. Maintaining a user focus when writing your ecommerce PPC ad copy can help increase your conversion rate with up to 65%.

2. Highlighting Consumer Benefits vs. Product Features - Customers have thousands of products to choose from and want to choose a product that meets their needs the best. To attract attention, write an Ad that highlights how a potential customer will benefit from your product, your Ad should tell the consumer the problem it will solve if they choose to buy it. Your consumer will readily move on to your competitor if they have to figure out how your product features will help them in real life

3. Satisfy potential user’s needs – Consumers prefer investing in products that satisfy their needs, not just wants. A need signifies something necessary, while a want is something you can do without. Use need in your ad copy to show the consumer that your product isn’t just something they want, but something they need. Fulfilling your potential user needs in your ad copy can significantly increase the conversion rate. 

How you write great copy can either make or break your online marketing campaigns. Make the product about the consumer, highlight product advantages instead of features, and needs vs. wants to rouse consumer interest and to increase the conversion rate. You will reap immensely from writing great ad copy to promote your products online.


Local High-End Boutiques Tap the Potential of Ecommerce Web Marketing

Local Boutique Gone EcommerceAs the owner of a small local boutique that offers highly-specialized and hard-to-find products, an online ecommerce site could significant grow your business. Due to the fact that you have such a specified niche, a direct targeted consumer audience, and less competition in your market space, an ecommerce website can do wonders for your site.

Whether you sell organic toys or rare jewelry, investing in an ecommerce web marketing could tap into an entirely new potential for your small business. Below we share some of the benefits and possibilities of exploiting ecommerce marketing with your niche boutique.

Increase Consumer Audience

If you have a small local boutique, that is well known and well established in the local community, what better way to expand upon this audience than by opening an ecommerce site? Especially if you are a well known business, and one that is highly targeted for your product listing, building an online audience should be easy to do.

With SEO and web marketing for ecommerce sites, targeted keyword searches, and the inclusion of searches via Google maps and other local searches, more consumers are going to be able to find you. And, with an ecommerce shop, you can expand, by growing to a broader audience base, and by shipping outside your local community as an online merchant.

Expand Your Sales

If you already have a developed retail shop, an ecommerce site can help expand business and sales. Due to the fact that you can carry more products in warehouses, rather than the small boutique shop, you are going to be able to sell more merchandise. And, because you can expand your sales center, by shipping outside your local community, it is also going to be easier to grow the number of consumers, and total sales figures, you are currently producing as a business.

Take organic toys store, Hazelnut Kids, for example. Once started as small retail store in Traverse City, the organic-only toy shop expanded its web presence by opening an online store. Now, after investing in web ecommerce web marketing, Hazelnut Kids toys have become an authority in the global market for organic toys, and the company is now realizing almost 90% of its sales from online shoppers.

Focus on a Niche

When it comes to expanding a local boutique shop, you are going to notice that as a small, niche market seller, you will find far more success than a local business that focuses on various niches. One main reason is the limited competition. If you are the only business that sells to a particular consumer audience, are the only business to carry a certain type of merchandise, and are a business that has specifically tailored to a particular audience, it is going to be easier to grow in that niche industry online. You already have the market cornered in your local community; the addition of the ecommerce site means the addition of a larger consumer base, within that small niche which you have already built as a business owner.

Today, more and more consumers are turning to online shopping. As a small local boutique, such as Hazelnut Kids in Traverse City, MI, the only way to appeal to the newer generation and those who have never visited your shop, is to grow with ecommerce web marketing.

In addition to keeping your current audience happy, it is going to allow your business to grow. And, because you can reach a much broader consumer audience base, outside of your small local community, it is going to greatly benefit the sales, the total consumer niche, and it is going to allow your business to grow in the small niche you have developed.


Best Practices of Link Building for 2015

Link Building Best PracticesLink building is an essential part of SEO. It can turn your site into a high traffic and authoritative website when done properly or it can push you out of business when done incorrectly. You should avoid any tactic or strategy that puts your website in risk of being penalized. This will especially critical when conducting SEO in 2015 as Google continues to refine the standards and quality of its search results.

Understanding Over-Optimization When Building Links

You should note that although spammy links or using other inappropriate techniques might work in short term, Google and other search engines can easily pinpoint over-optimized and spammy link profiles, and the outcome is devastating. Your website will be penalized if it is deemed to have used inappropriate mechanisms.

Inappropriate mechanism can be described as unethical ways of creating links with sole purpose of improving search engine placements and page rank. Over the last few years, Google has increased its surveillance on unethical link building making it difficult to operate unnoticed. Some of the inappropriate examples that can make your website penalized include using excessive link exchanges, Building links to your site on low quality (of "SEO" focused) directories, and repetitively using the exact keyword in your links' anchor text.

It is important to understand that in any solid SEO strategy that includes link building, quality over quantity rules. It is more beneficial to get few links from quality and relevant sites than hundreds from low quality sites.

The Best Form of Link Building is in Link Earning

Although, it may not feel easy as it reads, the best way is to get links is by creating unique, compelling content that others will want to link to naturally. You should also avoid the attempt to link your website with another website that has no relation with your business niche.

You should also not forget to incorporate social media. Today, the easiest and effective way reach thousands is through social media platforms such as Twitter, Google+ and Facebook. Once you create good content and share it on social media, there is higher chance that people will share it and thus, increase visibility.

Tips for Transparent Manual Link Building

The other important aspect that greatly affects how your website ranks is the way you create links. The anchor text for inbound links should never be the same. Google views identical anchor text as mechanical link building, which is not good for rank-worthy ecommerce SEO.

When creating content you should always come up with several phrases that better describes your target pages that you would like to appear on search engine. If you decide to use keywords, make sure to use a blend of variations. In fact, you can add to your website backlink profile using optimized image links.

The most important things in building successful links include relevancy, popularity and creativity. You must be creative with your content and use of anchor text. For example, you can mix branded anchors and generic anchors in your guest blogging. Never use the same anchor text twice, is a good rule of thumb for sustainable SEO and rankings.

You should also make sure that your website external links are balanced. One of the common SEO companies make is pointing all their links to homepage, which looks unnatural especially for websites with a lot of content.

As a organic SEO in Traverse City, we have links pointing to site through many internal pages. It is also important to keep monitoring your links for broken links and also for good neighbor. Broken links do not add value to your website while a site that was once a good neighbor can change and thus, the need for regular vigilance.


Did Penguin 3.0 Hurt or Help Your SEO Efforts? Weighing-in Google's Last Algo Update

Google Penguin 3Every time Google releases news about an update to its search algorithm, SEO's and webmasters (especially those who rely on ecommerce and other search marketing ventures) panic.

There is good reason to panic considering what these updates have done to good-ranking websites in the past; those who get affected loathe the updates but as we all know, Google is only trying to promote healthy competition by doing justice to black hat practitioners and subsequently, providing web surfers with quality info.

Maybe it is a conditional response that SEO's and webmasters should hold on to their hearts when an update starts rolling out but there is good reason why they should hail Penguin 3.0 which was launched on October 17 this year.

The Slow Roll of Penguin 3.0

If you are probably wondering how a Google update can possibly be of benefit to website owners, lets first review some facts about it. With regards to dates, it was launched on October 17th and since it is worldwide, spokesmen from Google said that it would continue rolling out for weeks. Pertinent to technicalities, it has been made clear that new signals were not added which makes Penguin 3.0 'just a refresh’ as they are putting it. This implies that it will not have new effects and is very much like the last roll out of penguin.

As is expected of it, the update will denote sites which have a bad link profile. However, its main intent was to help those which were denoted by previous penguin updates recover if the owners have fixed their link profiles. It is also important to note that a site will be denoted if it presently has a bad link profile irrespective of whether it was okay when the previous Penguin update was rolled out.

Tidy-up Your SEO Practice

If you have been busy cleaning up webspam signals and over-SEO-optimization (which were pinpointed and penalized by rollouts which came before Penguin 3.0,) your site is more apt to recover. This is why people should not panic because they are very few if any who dared run their link building enterprise artificially by buying the links after Penguin showed up.

Although some sites will still be caught out, this time is not about penalizing but helping those who have been affected before to a full recovery. As said before, it is worldwide and will carry on slowly which means that people who have webspam signals can take care of the problem by flight if their sites have not yet been denoted.

If your site has already been hit due to overly-aggressive SEO, you can recover very fast if only take the right steps. First, start by carrying out an analysis which lets you know the source of your toxic links. For analysis, you can use a free tool like Google Webmaster’s tool.

After a comprehensive SEO site audit, you will move on to the removal stage. The best way to remove negative link is embarking on a manual method where you contact website owners who have linked back to you by writing them emails. Alternatively, you can use the Disavow Tool and then contact Google with a reconsideration request.


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