There are many web developers, research experts and website optimization experts who rely on various Google Webmaster Tools to analyze numerous technical aspects of a website. Most of the web developers and experts focus on different forms of data like page errors, crawl stats and rich snippets.
Besides a thorough technical analysis, most of the developers also recommend Google Webmaster Tools for on-page SEO and website optimization. Google Webmaster Tools can prove to be quite effective and useful to improve your website optimization strategy. Here are 5 useful tips to use Google Webmaster Tools to better your company's website optimization efforts.
You can easily find HTML improvements under Search Appearance. With this report, you’re able to learn more about any minor or critical issues regarding your website’s title tags and meta descriptions. It also gives you a detailed record of any website content which is not indexable.
In the world of SEO, it is extremely important to have unique meta descriptions along with search engine optimized title tags. This report can allow you to identify meta descriptions and title tag issues to prioritize your efforts without any problems. This is paramount for a company's website optimization strategy.
Let us give an example. If you assume that exactly 4 pages have a duplicate tag, here’s what will happen. If you click on the 'Duplicate Title Tags’ link, you will be taken to a screen listing showing the 4 pages. It will give you an easy and quick way to identify all those page titles which need to be updated. In other words, it will help you to save time.
You can find Content Keywords under Google Index. With this tool, you can easily determine how Google sees your website. You don’t have to worry about any superficial features of your website or how good you think your website looks. But rather get down to SEO business.
This section shows all those keywords which are used on your website along with different keyword significance and variations. This data allows you to quickly determine if you want more content specifically created around particular keywords, topics and themes. In fact, it also shows information about all the pages on which these keywords appear. This can be very helpful for website optimization.
Structured data can be a very helpful way to properly explain the content of your site to popular search engines like Google, Yahoo and Bing. In some cases, this can be a very effective way to improve your traffic and rankings.
If structured data is available on your website, Google Webmaster Tools offers a feature which can show the specific type of structured data that Google was able to identify or detect on your website. It also shows specific URLs containing type of structured data. This report is available in Search Appearance - Structured Data.
Structured Data Markup Helper is visible under Other Resources. It allows you to tag various data fields for different products, events and other information on your website. If you have no idea about where to begin activity with Structured Markup, this can be a very easy and effective point-and-click too.
The best part about this tool is that you don’t require any HTML changes. Your mouse can easily highlight and tag every important piece of data on an appropriate page of your site.
This section of the Google Webmaster Tools allows users to view various sitemaps which you’ve added on the website or Google found on its own along with all the essential statistics like last date of processing, number of pages indexed, number of pages submitted and so on.
These statistics can be easily viewed according to content type like video, web, news and images. Sitemap Test Option is another effective and useful feature. It can provide you with the URL of a particular sitemap. Google can scan it to detect any issues or errors which need to be fixed.
For every top website optimization company or web developement firm, Google Webmaster Tools is one of the most effective ways to improve SEO efforts and significantly reduce analysis time. The features explained above are just a brief synopsis of what Google Webmaster Tools offers.
Every smart developer looking to improve website optimization needs to explore various ways in which Google Webmaster Tools can help effectively implement on-page optimization to increase traffic and improve rankings.continue...
Effective use of email marketing can boost the sales of an online business as well as its site's traffic. When email marketing is not used in the right manner, it can actually be detrimental to an ecommerce store.
An online business can choose many ways to improve its ecommerce email marketing efforts so as to make the most of its opted-in user base.
Take a keen look at the following profound ideas that can make email marketing for ecommerce sites a highly powerful tool.
It is not uncommon to find that the ecommerce marketers doing a mistake of sending same or rather redundant email to the same targeted audience over and over again. This scenario is evident during peak seasons such as during Christmas festive season or any other holiday. If you do a keen research, you will find that a reader who experiences this will never ever open any email associated with that recipient. The best thing to do is to send a mail with a specific point of focus like a deal on particular good but not several products.
Proven research has concluded that if customers get mails that clearly defines them; they will be interested on it. For example, a man may need to see mails about men’s wear but not those of ladies. Giving irrelevant information has shown that victims of such mails promptly unsubscribe or report abuse.
Of late, the new introduced Gmail tab for promotion has helped Internet marketers. The marketers have the task of convincing clients to click on them. This can only happen if you offer a compelling stuff to your targeted clients. The best thing to do is to have a topic that speaks for itself in a compelling manner. Putting fluffs is like fooling yourself.
Make use of graphics and image-based content that are easy to one’s eyesight. When an interesting and appealing picture is displayed with the mail, it gives the reader the guts and interest to get an insight on this “thing”.
Pictures and other graphics appear exquisite but don’t rely on them alone. In most cases, viewers are very easy to make their mail image view ability off. This means that most of the images are always not displayed. To counter attack this, have a killer title above the image to give them the psyche to view the image.
Today, most internet surfing is done using Smartphones or just a simple mobile device. If the mail has not been optimized to be viewed with a mobile handset or PC, the user may never get any info from it. You need to avoid layouts and other unnecessary styling when writing ecommerce email marketing.
The ecommerce email marketing is supposed to send readers to a particular landing page. This should be done carefully to ensure that the all idea is optimized similarly. A single mistake that shows different information on the mail and that of the landing page will raise a point of doubt. Do this with enough caution.
All in all ecommerce email marketing is one of the best ways to reach in-market consumers. Apply these seven email marketing tips to empower your ecommerce store's sales potential.continue...
With the ecommerce market at an all time high, capitalizing on smart and effective online business strategies is an absolute must. When building a properly structured ecommerce website, there are a few key elements that must be employed for optimal results. In this article we are going to break down 13 "must do" tips for building the ultimate ecommerce website.
1 - Use A Simple and Straight Forward Navigation - Using a simple and straight forward navigation on your website isn't just encouraged, it's a necessity. The internet average for page view duration is between 10 and 20 seconds. This means if the visitor doesn't get exactly what they want in that time, you can bet their going to be clicking the back button. Not only will this help you with conversions, Google rewards sites with simple navigation's via SEO presence.
2 - Use High Definition and Unique Images - Since you are building an online store, the visitor will not be able to touch or feel the product, this is why images are the lifeblood of your conversions. Using high definition images from many different angles will help visitors get a better feel of the object without actually getting a feel of it.
3 - Use Video - Video has been proven to increase conversions in almost every type of online business, and ecommerce is no different. By creating product review videos or product specification videos in the ecommerce site's design, you can change a visitors mind from "browsing" to "buying".
4 - Make Your Site Social - Having a social media presence is almost expected by online buyers these days, and without it your significantly hurting yourself. On top of making potential visitors feel more comfortable because of your social media presence, share buttons can drastically increase exposure and viralability. Most brands these days have an established presence on Facebook, Twitter, Instagram, and Google Plus just to name a few.
5 - Use Proper "On Page" SEO Practices - If you are not experienced with SEO, it might be more beneficial to outsource this task to a third party ecommerce SEO company. But the use of proper on page SEO can drive hundreds of thousands of free visitors to your website from the search engines. One of the key elements about effective SEO for ecommerce websites are the vast competitors and competing ecommerce websites They can have anywhere from 10,000 to 10,000,000,000 pages depending on how big the site is. Knowing how to use meta tags, descriptions, H1 tags, and other information can allow you to tap into a large variety of keywords.
6 - Use Proper "Off Page" SEO Practices - Once again, if you are not experienced, it might be more beneficial to outsource the SEO. However, link building can be extremely beneficial for getting your site ranked higher in the search engines for targeted keywords.
7 - Use an Email List - Even though you are building your ecommerce website, the bottom line is that you are building your business. Build an email list by giving out a free coupon or product. Then email your list with special deals and promotions to further increase profits. Repeat buyers are the lifeblood of any business as they already trust your brand and website.
8 - Offer Related Products - On every product page, offer related products to the one the visitor is shopping. If a visitor is on the fence of buying a certain product, similar products could be exactly what they are looking for.
9 - Use Product Reviews - Put product reviews on the product pages of each item. By allowing a user to freely browse what the community thinks of an item, it greatly increase conversion rates. It also allows the buyer to leave a review which makes them feel involved in your brand's community. The more interaction in the community = more sales.
10 - Don't use Ads - While Google Adsense and other advertising platforms can be a smart monetization strategy, your ecommerce website already has a strong monetization strategy. Ads will just divert the visitor's attention, and if they click through you will lose them forever.
11 - Use a "Featured Products" Section - On the homepage of your website, use a "featured product" section that diverts visitors to the best selling items in your store. If the items have been proven to be best selling, you know for a fact they convert well. This means increased conversions and more money.
12 - Offer Multiple Payment Options - By offering multiple payment options, you are allowing the visitor to buy with no problems. It would make very little sense to lose a buyer because you don't offer payment from a certain credit card. I highly suggest looking into an online payment processing company such as Authorize.net or 2Checkout; these companies have all major credit card processing abilities built into their framework.
13 - Create a Well Thought Out "About" Page - The biggest concern with online customers is the legitimacy of an online store. By creating a well designed "About" page, you show transparency which puts trust in the visitor. You should also put your contact information somewhere on the site that is easy to find, and easy to read.continue...
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