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Advantages of Guest Blogging for SEO

Guess Blogging for SEOThe advantages of guest blogging for SEO are plentiful. Although many SEO's believe the advantages of guest blogging lie solely in the practice of building links, being a guest blogger can contribute to much more.

Guest blogging provides great opportunities for all types of marketers to expand the exposure of their content and reach new audiences. So in addition to building links for SEO, the advantages of guest blogging are also in the form of brand building and inbounding direct traffic to your website or social media pages.

Universal Benefits of Guest Blogging

Guest blogging offer three universal benefits, beyond SEO. These focus on the:

* opportunities to broaden the reach and exposure of your content and overall web presence. This can be advantageous for both inbound marketing and building your online brand

* potential to develop new connections and valuable relationships. Guest blogging can open the doors to be a part of a strong community of bloggers and content marketers

* ability to generate link popularity from blogs that are both relevant and authoritative (the SEO value in guest blogging)

Exploring Opportunities in Guest Blogging for SEO

Below are a few of the most powerful resources to help you explore relevant publishing platforms and guest blogging opportunities for SEO

* Social Media Networks - Take advantage of social media networks like Facebook, Twitter and Google Plus to find blog posts being shared around by credible and relevant sources. Once you find some potential guest blogging prospects, reach out and inquire to blog owners about writing for their blog. Google - Start by performing a search query in Google for a keyword phrase that is relevant to your SEO keyword targets. Next, click the "More" option in the top navigation of Google, and then choose "Blogs." This will show only blog posts and blog sites that are relevant to your keyword search. Again, you'll need to do some outreach after pinpointing potential opportunities for guest blogging.

* MyBlogGuest.com - Visit www.myblogguest.com to find and network opportunities for guest blogging. This is large community of both guest bloggers and blog owners - so you can offer both - your content and you blogs.

Are you leveraging the advantages of guest blogging for SEO? Do you have any strategies SEO marketing or resources that you'd like share?


7 Powerful Landing Page Optimization Tips

The practice of landing page optimization centers on improving the conversion potential of your paid search advertising traffic. The focus is to direct the attention of your visitors so that they are more compelled to complete your conversion goal.

Whether you conversion goal is a sale or a sign-up, there are several universal techniques you can employ for landing page optimization. Below we share with you seven tips to maximize the performance of your landing pages.

Utilize Creative Forms of Media

The opportunities to exploit various forms of media for a website are constantly evolving. As a result, can explore various forms of rich media to optimize your landing pages. Taking advantage of videos can be a great way to bolster visitor attention without requiring them to read a bunch of copy. Images and graphics are also a powerful way to maximize your landing page's conversion potential.

Landing Page Should Be Dedicated Pages

Most people think that their website's homepage is the best landing page for their paid search advertising. In most cases, a homepage is far too broad to meet user expectations. Not only is the content too broad but the homepage typically contains too many options and snippets of information. Landing pages need to be highly focused and dedicated per ad campaign or ad group.

Create a Variety of Landing Pages

Create a variety of landing pages that are dedicated to multi-audience users. This practice is commonly known as traffic segmentation and it's usually applied to PPC campaigns that anticipate a number of different audience types. The creation of segmented landing pages may be best inspired by research and interpreting Analytics data.

Write Compelling Headlines

Stunning headlines are what get heads turning and users engaged. Writing a superb title or headline will be the primary factor to attract and sustain the attention of a visitor. While writing a headline, keep in mind that it should be focused, and elicit curiosity in the user to the point of reading it.

Strip the Core Navigation from Landing Pages

Avoid distracting your visitors with complex navigation links and opportunities to explore other pages of your website. Maintain the focus of you landing pages by eliminating extra options that can deter the achievement of your conversion goals. The approach behind landing page design should direct users to the point of interest that got them clicking on the ad in the first place.

Showcase Your USP's

Ensure that your unique selling propositions (USP's, like free shipping, buyer incentives, etc) stand out from in the content. Differentiate your business from you competitors and emphasize to your target visitor why they should be buying from you, and not them.

Socialize with Your Landing Pages

You can create an Internet buzz through social media if your landing page is an item that can be easily shared. Social media sites such as Twitter and Facebook can rapidly spread the buzz around. However, it has to be an item that represents something personalized and humane rather than the usual spam on the Internet.

Do you have any landing page optimization tips that you'd like to share? Let us know in the comments section below!


How to Leverage Ad Extensions for Better Paid Search Performance

AdWords Ad Extensions Ad Extensions are powerful tools in Google AdWords that allow paid search (PPC) advertisers to improve the overall appearance and click-through rates of their ads.

In short, AdWords Ad Extensions are simple enhancements that promote the visibility of an ad, and in some cases, the campaign's conversion funnel.

There are four primary Ad Extensions that you can learn to leverage for your paid search advertising efforts. These are:

* Location Extensions

* Call Extensions

* Sitelinks Extensions

* Social Extensions Before we depict each type of Ad Extension, let us first show you how to activate them in the Google AdWords interface.

Activating Ad Extensions

First and foremost, it's important to keep in mind that Ad Extensions are set on a campaign basis. This is crucial to take into consideration, because often times campaigns are set-up to have a number of ad groups that are vastly different from one another. Just be sure that any Ad Extensions you activate will be relevant and logical for the entire campaign as a whole.

To activate Ad Extensions in the AdWords interface, open up the desired campaign in the account you're working on. Next, click the tab that says "Ad extensions," just to the left of "Dimensions."

In the "view:" drop-down option, you can activate one of the four Ad Extensions mentioned above for the given campaign. Below we define and describe the best applications for each extension.

Location Extensions

Location extensions are ideal for geo-targeted AdWords campaigns that have local relevancy. This type of ad extension will include an address (and sometimes a phone number) directly below the ad copy. If the ad appears in the upper-most premium listings in Google search, users can click to expand the address information. This will then show a corresponding map of the specific address of the business that's being advertised.

Call Extensions

For mobile-specific AdWords campaigns, call extensions are a highly powerful way to facilitate conversions. Call extensions allow a search engine user to directly place a call to the company by clicking the phone number in the ad listing.

Similarly, advertisers can set-up "Click to Call" mobile campaigns that are specifically designed for this functionality. With "Click to Call", businesses can run AdWords ads without a landing page, or website. All they need is working phone number to capture the traffic.

Sitelinks Extensions

Sitelinks extensions offer many creative possibilities for paid search advertisers to improve their web presence. Under this extension, custom links can be included in the ad. This not only makes an ad stand-out more, but sitelinks can take users to a more specific landing page, which can aid conversions.

What's nice about sitelinks is that they are applicable for virtually any type of AdWords campaign. It is important, however, to ensure you're bidding enough to have premium ad exposure. Only ads in the top three premium listings will show sitelinks.

Social Extensions

Social extensions are tied to the business's Google Plus page. The ad simply shows how many people have +1'd their Google Plus page. Like the other extensions, it helps make the ad stand-out more. In addition, implementing social extensions can help make your company appear more credible in the search results.

The Takeaway

Utilizing Ad Extensions is a powerful way to maximize your search exposure and enhance the effectiveness of your AdWords campaigns. These features are free and fairly easy to set-up. The challenge is determining which Ad Extensions are most effective given the context of you campaigns and overall business model.


5 Tips for Building Your 2013 Local SEO Strategy

Ecommerce SEO 2013The practices of search engine optimization (SEO) are constantly changing. One thing that's evident is that ecommerce SEO in 2013 is going to focus on establishing meaningful connections. The ecommerce stores that will thrive in SEO will have strong social communities backed by brand loyalty and credibility.

Less important will be link building strategies and keyword optimized content. Rather, your 2013 ecommerce SEO strategy will need to focus on basic marketing principles. In short, this approach to ecommerce SEO will center on social media engagement and quality content.

To get you started on your 2013 SEO plan, below we offer five tips that will be essential ingredients for a powerful strategy.

1. Create a Content Marketing Strategy

Your 2013 ecommerce SEO strategy must definitely focus on quality content marketing. But what is more than simply writing articles and blog posts is producing rich content like videos, slideshows, and infographics. Exploit your creativity (along with your market research) and develop a sound content marketing strategy that's well-aligned with your target audience and in-house capabilities.

2. Get to Know Your Target Audience

SEO is changing to become more like traditional marketing. The best insights you can earn for your ecommerce SEO strategy will center on learning about your target audience and what motivates them to take action. This will include the types of social media networks they're using, the keywords they're searching, and the main purpose for their connection with your brand.

3. Create and Verify Your Google Plus Page

There's no doubt that social media engagement is going to have a significant impact on your 2013 SEO strategy. One social media platform that you must take into consideration is Google Plus. Google Plus will soon have more of an impact on the organic search engine results. Thus, you and your ecommerce marketing team will want to create and verify the company's Google Plus page.

4. Evaluate the Content of Your Website

The content of your ecommerce website should be assessed when revising your SEO strategy. To generate great content, get a strong sense of the perception and motives of your target market. Ask yourself questions like: what type of content is going to appeal to my audience the most? You may also want to consider aspects like the website's design and layout to ensure it's up-to-date and attractive.

5. Build Connections for Guest Blogging

Relevant blogs play a massive role in generating quality link popularity for ecommerce SEO. By building connections for guest blogging, you can create contextually relevant links back to your website that will have incredible SEO value. Take some time to reach out to related businesses and brands that have blogs on their websites, even if their focus is slightly different. The idea is to get creative and find ways to make you content valuable for your off-page SEO efforts.

You have a couple months to start building you ecommerce SEO strategy for 2013 so your planning should begin now. We hope these tips and insights will steer your planning in the direction for successful ecommerce SEO campaign.


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