Web Ecommerce Solutions

    

5 Elements of 2015 Focused Search Marketing Program

Search Marketing 2015SEO and search marketing are of the main marketing strategies that can help any online retailer take business to next level. The whole process of optimizing an ecommerce website as per changing algorithms of search engines can help you rank better in the online industry. That, in addition to a number of other possibilities and opportunities with search marketing.

Since search engine algorithms continue to change, online retailers need to evolve with time to survive in the industry. We should make sure that we stay up-to-date and formulate best practices to claim good rankings for specific keywords. If you want your website to have a purposeful impact in 2015, here are five components of search marketing that every online retailers and marketer should know when marketing their website:

PPC Advertising

We all know about it, but only a few are able to make the best use of this tool offered by Google. Google Adwords offer quick and easy pay-per-click advertising option to all e-marketers and e-retailers. Best part is that you need not even make heavy investment to make use of this marketing method.

This platform provides you with great flexibility and control on a budget. You can set your PPC account and reap maximum profits. Since it is often difficult to get organic traffic on a regular basis, using a PPC strategy will help you attract targeted audience to the website. The main benefit is that you pay only when someone clicks on your advertisement.

Organic SEO

Organic SEO is all about targeting the right keywords in the right manner. You can use tools and services offered by search engines to know about trending keywords relevant to your company niche. Once you have them, content marketing is what that lets you implement them in a way that attracts high number of audience on a regular basis.

Like local SEO, ecommerce SEO get uber niche targeted on specific brands, products, or product-types. For instance, like a local SEO firm might specialize in search engine optimization for surgeons, an ecommerce SEO firm might specialize in search engine optimization for health and beauty retailers. Try seeking out SEO providers with niche expertise.

Understanding the basic phenomenon of implement SEO strategies to attract organic traffic is the right way to optimize your website. This ensures overall profit and lasting results.

Social Media Marketing

The algorithms of search engines have truly changed since the emergence of social media. Many content-based websites have become community oriented, such as Digg started allowing its users to vote out for which stories should make the front page, while YouTube factors total video views and user ratings on their front page rankings. Given all the benefits of using social media sites for marketing your business, you should focus more on establishing a strong social media presence on networking sites, such as Facebook, Twitter, Pinterest, etc. These sites send search engines signals of authority and influence.

Content Marketing

Content is the king and there is no denying to it. Best part is that content marketing is one of the simplest forms of internet advertising. You write a minimum of two- three articles a day and your website automatically starts ranking higher on search engines. Make sure all your articles and videos or audios are unique and relevant to your business. Search engines have stated that creating and publishing quality content is the best way to rank for keywords, as well as create positive user experiences. It is one strategy that goes a long way.

Link Generation

If content is the king, link generation is the queen. It’s not about which website has the maximum links, but the most quality links pointing back the website. Link generation and building backlinks by submitting press releases on popular blogs in your niche is the best way to attract organic traffic to the site. The whole idea is to create newsworthy content that can influence bloggers and other websites to link that content.

continue...

Primary Components of a User-Centric SEO Strategy

SEORetailers spend thousands of dollars on analysis and usability testing before launching a redesigned or new ecommerce website. Shortly after launch, businesses are often puzzled about their website’s lack of search engine visibility. When they turn to vital SEO information online, they often encounter various black-hat myths and other misconceptions about the SEO process.

The conclusion often reached is user-centered design (UCD) and SEO are at odds with one another. Many Black Hat professionals try to encourage this belief because this way they try to wriggle away from an area that they have limited or no knowledge about.

This is the best time for usability professionals and website owners to open their eyes. SEO and UCD are now closely related. The shift on putting users and customers in focus is quite different from SEO practices of yesterday.

Why There’s So Much Focus On The User?

There are two basic goals of user-centric SEO. The first and most important one is to get high-value traffic by using targeted and valuable experience on the website. This can be done using on-site SEO techniques. The second is to create an environment where users can directly connect with the content that’s highly relevant to them. This not only leads to higher user satisfaction, but also conversion.

Other benefits of user-focused SEO are protection against massive traffic loss and ranking due to website migrations and redesigns, protection against penalization, increase in conversions, traffic quality/quantity, user satisfaction and ROI. There is also a noticeable increase in in-bound links, earned citations, engagement and social shares from authority websites and other industry influencers.

Elements of User-Centric SEO

Now that you’ve understood the concept of user-centric SEO, it’s time to learn more about its primary components:

Keyword Definition

It’s very important to carry out thorough review and analysis of keywords with special emphasis on compiling a list of all high-value keywords. These might not necessarily be the ones with higher search volumes, but they definitely have a greater appeal to target personals, can drive traffic and build brands. They can also help in much better conversion. Later on, you can easily integrate appropriate keywords in your page content.

Developing Quality Content

It’s very important to develop user centric content that also contains your niche keywords. Your content will define how you’ll interact with your target audience. This content is not only for your website but also for blogs, social media, and forums. Your ultimate goal should be to produce and share content that advances your goals.

Developing Personas

Developing personals is key to user-focused SEO, as this process compels you to think about your users and their needs. Whether you're doing SEO for surgeons and medical specialists or SEO for ecommerce, personas each may have different goals and conversion paths that will decide how you place your keywords on your website. By developing personas in planning stages you and your clients can be on the same page from the get-go and this will also prevent you from implementing wrong SEO strategies to get traffic.

Metric Identification

In this, you should determine all the metrics that are to be tracked, techniques used to capture, and the frequency of reporting. This is important for two reasons: The first is to get hold of crucial client data that will help you refine your SEO activities. The second is to ensure an integrated way that will help you show your value to your target audience and identify successes.

Setting these four vital elements securely in place can give you the springboard from where you can work further for your online success. Each and every aspect of your SEO efforts will then be driven by and reflected in all these areas.

continue...

Recent Posts

  • Why Branding May Be The Best SEO Strategy
    In 2016, digital marketing has completely come... read more
  • SEO Intelligence: Top Google Search Engine Ranking Factors
    Smart businesses know that SEO and achieving h... read more
  • What You Should Know Before Investing in SEO Services
    For every business moving forward with SEO se... read more
  • PPC Optimization Tips for Using Negative Keywords
    There are times when your PPC advertising cam... read more
  • How to Pinpoint Industry Influencers on Social Media Sites
    Social media is now playing a major role in t... read more

Blog Tags

Ecommerce Resources

Ecommerce Times

Ecommerce news and information about E-marketing, social media, and more.

Ecommerce Site Audits by Click Centric SEO

Company offering SEO and Internet Marketing services for Ecommerce Websites.

SEO-friendly Website Design

Whether for large ecommerce websites or small business sites, here you can find solutions for SEO-friendly web design services.

Google Maps Optimization & Marketing

Yes, also applicable to ecommerce stores, see local SEO strategies and news to help businesses craft successful Google Maps marketing campaigns.

Web Presence Optimization Strategy Guide

Take your SEO and web marketing efforts to the next level with web presence optimization, and this profoundly awesome strategy guide.

Best Practices of Backlink Building

A highly informative Squidoo lens that outlines 3 best practices techniques for "white hat" SEO link building for websites.

Righteous Business Blog

Explore a blog that is dedicated to righteous business practices. Find inspiring ideas, industry examples, and insights to improve your business.

Website Optimization Company

More than just SEO, this website optimization company takes into consideration the critical elements that help to convert users after they land on your webpages.

SEO Copywriting Blog

Learn SEO copywriting tips for ecommerce sites. Ensure your product pages are keyword relevant and compelling to customers.

Pay Per Click Optimization Strategies

Know these strategies for Pay Per Click advertising and PPC optimization. They are highly valuable for ecommerce marketers.

Choosing an Optimization Company

This is a great article on what to consider when shopping for a SEO specialist or website optimization company.

Local Traverse City SEO Guide

The ultimate how-to guide on doing local SEO, specifically if you operate a northern Michigan business

Ecommerce SEO Services

Find information, resources, and services for ecommerce search engine optimization, such as link building, content marketing, and more.

Small Business Ecommerce Tips

This is a  great article that provides tips for small business ecommerce sites trying to compete with big-budget goliaths. 

Sweet Tumblr on Website Optimization

Awesome blog that shares tips, strategies, and resources on SEO and website optimization

SEO Tips for Ecommerce Sites Blog

A great blog dedicated to sharing SEO tips and strategy insights specifically for ecommerce sites.

Epic Entrepreneur Blog

An insightful blog that offers creative ideas for entrepreneurs and business owners.

All Things SEO Blog

Personal SEO Blog with Tips, Strategies and Insights on All things related to SEO.