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5 Common Mistakes of PPC Campaign Management & How to Avoid Them

PPC Management MistakesEveryone make mistakes. Luckily enough, in life it is easy to identify the mistakes. However, identifying mistakes is more challenging in search marketing, specifically PPC campaign management.

When you make mistakes using Google AdWords (and don't have the proper education behind the platform,) you may not realize your mistakes immediately. This can be difficult to avoid making the same PPC campaign management mistake in the future.

You can learn how to avoid common PPC advertising mistakes if you're aware. Below we enlighten you on five of the most common mistakes.

1. Infrequent Logins

One major PPC campaign management mistake is not signing in enough to check-up on performance. If you need your AdWords to work in your favor, you need to commit to frequent log-in's and truly work on your account. You need to know that an account cannot manage itself. Logging in and working on your account for at least ten minutes every day during the first week will make a very big difference. Soon after, you can get your campaigns on "autopilot."

2. Poor Choice of Keywords & Bidding Techniques

Keyword and phrases draws a lot of traffic and clicks, but some are very poor choices. You need to know how to use the keywords that can bring buyers and customers to your page. Avoid broad match keyword. Even though broad match placements can assist increase your spotlight, they can also attract irrelevant traffic that can cost you a lot of money.

3. Neglecting Mobile Users

Many experts in PPC campaign management services have actually ignored the mobile space for a very long time. Some years back it was complicated for you to run Adwords ads on a mobile since Google recommended that you create a separate mobile campaign. PPC campaign management think mobile traffic is not valuable like the desktop traffic. You need to know that mobile users are quicker to convert and many businesses are getting higher conversions from mobile clicks at a lower cost per click.

4. You need to track your Return on Investment

To successfully manage your PPC campaigns, you must know the clicks that generate sales. To be able to generate this data for free of charge, you need to tie your PPC account to Google analytics. This is to help you track ads that led visitors to your page and the ones that resulted into sales. Without the information, it is impossible to alter keywords bids or even to remove less helpful ads and keywords.

5. Forgetting About the Importance of Landing Pages

Another mistake PPC campaign management make is blowing off the landing page experience. You can get everything right in Adwords ads. However, if you are not building best landing pages, it will not be possible to turn your clicks into conversions.

Many PPC campaign advertisers have not yet realized how important the landing pages are. Do you know that in every four Adwords accounts, one send it PPC traffic to the same landing page. It is a terrible idea to send all traffic to one landing page. You need to find a dedicated and a targeted landing page. A Landing page that goal is to serve one purpose only.


4 Landing Page Mistakes That Ecommerce Marketers Need to Avoid

Ecommerce Landing PagesFor any ecommerce business to get a competitive edge, it needs smart strategies that work. When unveiling an email marketing campaign or PPC campaign tat demands the use of landing pages, thoughtful consideration must be applied to ensure quality results.

The common problems that arise when using landing pages is making dumb mistakes that doom the entire strategy. So in this article, we share four common landing page mistakes that many ecommerce marketers make.

Unnecessary Information That Deters Prospects

No one doubts that potential customers love to hate junk content. That is, content that takes them through several cycles before they actually get what they want. Thus it is a must to take into account what the consumer is specifically seeking and meet their needs immediately.

The best way optimize your ecommerce landing pages is to avoid offering too many options for visitor to click away from your specific conversion path. Eleminate useless content, ditch navigation links that might send them off the conversion path, and be concise and actionable with text, images, and graphics.

Make the Conversion Path Appealing

Even though this may not work for every product, there must be a solution way forward. If you refer a customer to another page, if he/she finds crap, there will be no more proceedings. The best trick is to maintain shorter steps and one will get the psyche to read further and there comes the lead.

Giving Irrelevant Information in the Landing Pages

Unlike mentioned above, avoiding crucial information may not get the visitors converting to your request. You need to entice them with compelling insights that will call for their choice to read more. No matter what you are selling, there must be a clear way of expressing the idea that will make them want more and more.

Not Testing and Revamping Landing Pages

If no testing is done, there is no doubt that improvement will also halt. The idea here is simple; if an ecomerce marketer or advertiser goes by this mistake, then ongoing disasters are destined to happen.

PPC landing pages for ecommerce need to be tested consistently otherwise they will be jeopardizing the overall success of the campaign. For instance if your ecommerce PPC landing pages are converting well, it is not time that you should bask in glory, but instead you should consider doing more improvements for better results.

All in all, the trick and tip is to avoid these landing page mistakes by continuously working on concepts and its conversion elements over and over. Doing this will enhance each and every landing page for the purpose of better ecommerce sales potential and conversion rates.


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