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The Power of Videos for Ecommerce SEO: Tips & Resources

Videos for Ecommerce SEOIn the competitive world of ecommerce search marketing, videos are virtually a must-have. Videos can help in many forms of marketing and social media. It's an engaging form of content that can offer immense value for ecommerce SEO, PPC (landing pages,) YouTube marketing, social media and content marketing.

Like any form of content marketing, it's the quality and relevancy of the content that ultimately steers rankings. Classic SEO (keyword optimization and link popularity) is only a fraction of the pie. Social signals (or "social indicators" - likes, tweets, shares, +1's) are becoming increasingly impactful for ecommerce SEO and keyword rankings.

Below are few tips to make the most of videos for ecommerce SEO and search marketing.

Keyword Optimize Videos, Respectfully

Although keyword optimization is a minute aspect of the SEO process, ensuring that your videos are keyword relevant is the foundation. Here is a tutorial I put together that offers step-by-step instructions on how to optimize your videos for SEO.

Socially Promote Your Videos

Social media and SEO almost go hand-in-hand, particularly for ecommerce SEO and Internet marketing. Social media is the primary avenue to share and promote your video content to your target audience. Not only can this naturally inbound traffic to your website, but the social signals mentioned above will empower a video's SEO value.

Create Video Sitemaps

A sitemap is similar to an index - it contains links to select pages of a website. When it comes to SEO for ecommerce sites, the sitemap is one of the most important pages of the website.

Creating segmented sitemaps is wise approach for deep ecommerce sites with thousands of pages. A sitemap that's dedicated to videos is extremely helpful for video SEO. It basically tells Google spiders "Hey! Here's the videos on this website. Crawl and index them, STAT!"

Be an Educator

One thing I constantly preach to SEO's and content marketers is the power of being an educator. This hits home during the planning stages for video production. Think about the type of content you target market wants to see. For ecommerce, typically quality, unbiased product reviews are key.

Here you are educating your audience about certain products. As a result, they will have more trust and credibility in your brand. To learn more about this concept, visit this blog post about being an educator for SEO.

About the Author Tyler Tafelsky is an organic search marketing expert with a high degree of experience in ecommerce content marketing and social media engagement. You can learn more by connecting with Tyler on Google+, or following Tyler on Twitter.

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How to Use Pinterest to Build Link Popularity to Your Ecommerce Site

PinterestBacklinks have always been an effective method to improving a website’s visibility. However, the way in which they are implemented has changed. This is mainly because the references generated have to bring about organic growth of the website’s popularity. Any unnatural growth as a result of backlinks may result in search engines shying away from the site.

New methods of creating backlinks have therefore been introduced to satisfy search engine criteria. Thus, PR6 backlinks are catching on while techniques such as comment spam are losing grace. It is easy for a layman to consider the backlinks as a method of sharing. Users of sharing platforms like pinterest may therefore look forward to using them as a method of spreading the word.

Pinterest images are tagged and indexed and this is immediately visible to the world. The tags must carry weight which means the more panda updates are done the more visible the content becomes. It is good to form a habit of double-checking that your pinterest images are tagged correctly and that they represent the correct topic. Then the tagging begins and a positive outlook for natural ranking. Connecting Twitter and Facebook accounts to Pinterest will help to ensure automatic updates in all the accounts, which increase the number of people viewing the posts at a time. Interest eases the process and helps to edit by displaying all images ready to be tagged. The site management and creation of backlinks does not require profound knowledge of web page coding.

Pinterest has come into popularity at a time when Internet users and businesses have come to expect more images and videos and fewer words. Thus, the website has to be visually stimulating in order to score high points on the web. Pinterest helps the webmasters to do just that. As long as the images are relevant to the topic, then they will boost the website’s popularity in a relatively short amount of time.

Once viewers discover your site and affirm it to be credible, they will keep coming back thus contributing to the cumulative growth of traffic. They will share or comment thus helping to advertise the website to their circles. Using images as links brings attention to your website content that normal links could not have done. The web page is automatically appended to lead interested users to more content.

A short description should accompany each image once pinned. The description involves a keyword or keywords. This will make it easier for others to find the images that have topics of their interest. The audience enticed in this way is the right target for your blog since they have vested interest in the subject. This kind of traffic is more likely to participate in the blog then others drawn in by random references.

The keyword database is still new in Pinterest so it might not have keywords that are as diverse as one would like. However, this is the right time to use the facility because using it early on will capture the most common keywords.

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Why Outbound Links Do Matter for Organic SEO

SEO’s and web marketers put a lot of effort into building and earning inbound links to their website. Link popularity is the primary source to attain better keyword rankings in the organic search results.

This has worked wonderfully in the past to improve the keyword ranking of websites in search engine results pages (SERPs). However, in light of the changes that are often made to Google search engine algorithm, it is important to incorporate conscious and natural use of links on your website.

Not many people realize that Google does actually care about your outbound links. There are various reasons for this.

  • Credibility - Having relevant outbound links to from your content will help you establish your website as a credible resource. Many websites therefore strive to encourage outbound links to very relevant and quality webpages.
     
  • Additional Resources for Users - Readers will appreciate your content more if they can find links to other content that is relevant to your own. Linking to relevant web pages therefore increases reader loyalty. You will also find that your readership will increase. Many Internet users appreciate resources that will allow them to connect to even more resources that are relevant to their searches.
     
  • Secondary Resources - It is important to link to a website that not only provides relevant high quality content but also a great deal of secondary resources that your readers can make use of. Google will search the websites that you are linking to and determine your ranking based on the number and relevance of the resources that you offer.

Outbound linking is an important aspect of SEO to keep in mind when developing an effective SEO strategy for your website. This is especially true since the algorithms used by Google often change. You may find that the quality of the outbound links from your website will be given a greater deal of importance. It is therefore important to ensure that you have high quality inbound links. The following are some aspects that you ought to consider:

  • It is important to ensure that you are linking to content that is relevant to your website and the content on it. You should therefore read the content carefully and determine if it is relevant or not.
     
  • You should ensure that the links to the content are not broken. This means checking the links often. Broken links will work against you as far as organic SEO is concerned.
     
  • Ensure that you keep checking the content of the website that you have linked to. You may find that the website has been changed and the content is no longer relevant or of good quality. Check to ensure that the website has not received any penalizations for content or other website infringements before and after you link to it.

Make a conscious effort to integrate outbound linking for your organic SEO strategy. Be sure to link to quality and highly relevant sources to garner the greatest value for organic SEO.

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