Web Ecommerce Solutions

    

SOPA Will Muck Up More Than Clean Up

There is too much to loose and not enough to gain with the enactment of SOPA and PIPA. Everything has gone online, and at a global scale. The enactment of SOPA will further complicate the global storefronts of ecommerce, and may foreshadow a destination of doom for Internet-based businesses.

One of the simplest ways that SOPA will affect ecommerce and SEO is its strict adherence to intellectual property. This will require a user to verify all the information that he or she posts, including all of the sources that one may have used to generate such content. This means that even if one does not violate SOPA but one of the sources does, the websites risks getting blocked and facing litigation.

For online companies that rely on information from various sources, the process of verifying all the information and its sources will be an extremely time consuming endeavor (and a waste of resources.)

Furthermore, SOPA and PIPA may instill fear amongst people in linking information to different websites, and thus greatly affecting SEO.

SOPA's Influence on Search

Google is apparently the greatest search engine on the Web, and since it will be affected by the law it will not be easy for Google to carry out the same indexing process. This follows the fact that Google will have to verify all the information and its sources to ensure that the search engine complies with SOPA. A hold-up in the Google indexing process can lead to a great hindrance of development on the Web.

Time is of the essence, and with extreme protection measures set in by SOPA and PIPA, there will not be enough time to carry out Google indexing if thousands, if not millions, of verifications have to be made. In turn, this will profoundly influence ecommerce and quite possibly make it a lesser popular form of business.

Legal Implications of SOPA & PIPA

According to the law, a website that is suspected to have violated SOPA will be blocked within 48 hours of the violation, and it will remain so until litigation process is completed. Unfortunately, there are times when competitors could use this to their own advantage, creating loopholes to exploit unrighteous business practices.

As has been implied with the enactment of these bills, Visa, PayPal and other online money transfer companies are required to suspend payments on sites that are suspected to infringe the SOPA. As a result, these companies could incur losses due to the delays brought about by the suspension.

This means that SOPA invades the peaceful coexistence of ecommerce companies, including money transfer organs. If the websites that support online trading are blocked as a result of SOPA, it can mean that the online money transfer organs also feel the wrath.

Indirect Hits To Be Taken

The effects of SOPA may not come directly to the companies involved in handling copyrighted materials, but it there is bound to be a drop in the ecommerce due to the fear that the bill gives to the people. For instance, it is notable that if one made a comment or product review, and plagiarized sensitive, copyrighted material on your website, you may be held responsible for the user's negligence.

The overwhelming agreement is that SOPA and PIPA may risk a channel for conducting business that our global economy relies so heavily upon. Keep your fingers crossed that these bills will be passed down, and the regular order of ecommerce with continue to thrive.

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An Evolving Thing Called M-Commerce

M-commerce, also known as mobile ecommerce, is conducting business through Internet enabled mobile devices, particularly for the promotion and sale of goods.

In essence, M-commerce facilitates business transactions over wireless mobile devices. M-commerce relates to the sale of goods and/or services, which is initiated by using smartphone technology such as mobile apps and interactive mobile shopping carts.

Consumers are using their mobile devices to carry out their shopping needs. And even more prominent than actually making transactions, people are using their smartphones to research and comparison shop. Overall the opportunities to funnel sales using M-commerce are plentiful.

The applications for mobile ecommerce are vast. Below are just a few examples of how M-commerce has been put to work:

  • Purchasing and downloading music, games, and other form of media
  • Pinpointing goods and services in a local area
  • Researching and trading of stocks
  • Booking travel tickets
  • Managing financial and banking accounts

Mobile ecommerce has gained huge success in many markets and is projected to be the next major wave of ecommerce.

Consumers are headed toward an increasingly fast-paced lifestyle, and demand more efficient means to go about their daily tasks. That is why M-commerce is destined to be a major player in how we do business.

How To Adopt to Mobile Ecommerce

Mobile devices and social media are transforming the way consumers interact with both businesses and each other. The keyword here is "Social," because for many, the sharing information is what's important. In addition, the sharing of information is what facilitates greater awareness and unbiased promotion of certain products and services.

To get a jump on M-commerce, businesses should increase their presence in social networking sites such as Facebook, Google+, and Foursquare, since most consumers get connected to social media sites through their mobile devices.

Most mobile users are checking product prices, searching for store locations, and reading product reviews through their mobile devices. Therefore companies should design their websites so that customers are able browse their websites from their mobile browsers.

Furthermore, businesses should integrate their social media presence right along with their mobile-friendly optimization, because users are not only checking prices, but they are also "checking in" to tangible locations via smartphone apps like Foursquare.

M-Commerce is on the horizon to be the new front of how we handle business. Some speculate that the smartphone will soon replace the need for owning a wallet.

Entrepreneurs should start weaving mobile ecommerce in their strategic plans and start capitalizing on the mobile movement.

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Tips To Avoid Shopping Cart Abandonment

When it comes to ecommerce and serving your customers, getting them to your online store is only half the battle. Even after a shopper has put several products in their cart, that doesn't guarantee that you have sealed the deal.

Many ecommerce stores miss the mark during the final stages due to a poor shopping cart checkout process. But there are ways you can limit shopping cart abandonment by making the checkout process as simple and customer-friendly as possible.

First, ensure that your ecommerce website design and shopping cart are as simple and clear as possible. This includes convenient cart editing options and easy to operate navigation to enhance the usability of the shopping cart.

Although most people who will be going through the checkout process in your store have probably shopped online before, always design for the least Internet-savvy customer. Find the most technophobic person you know, and have them try your cart. If they can't complete the checkout process, pinpoint the issues, and resolve them.

A second tip to avoid shopping car abandonment is to minimize the number of pages of the checkout process.

Although a one or two page checkout process is best, multiple pages might be necessary if the product or services is very costly. This will instill greater confidence in the buyer who is spending a fair chunk of change.

Assess the nature of your businesses, and determine the appropriate amount of shopping cart pages to include. Try to avoid including unnecessary fields, pop-ups or special offers, or annoying referral programs. If you must include these things, use them after a customer has entered their order information or after the order has been completed.

Finally, try to give your customers as many ways as possible to pay. If a customer prefers method of payment is not available at checkout, it is likely that they will find another store that will accept their payment.

The vast majority of customers will want to pay you via credit or debit card, or by PayPal. It is absolutely essential to provide both of these options to stay competitive. Only occasionally will customers want to pay by check or other methods, but it is worthwhile to provide these options too.

By creating a simple, quick, and painless way to check out, you'll be able to avoid the most common causes of shopping cart abandonment, see your sales increase, and have satisfied customers who will continue to return to your ecommerce website!

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Top Features of an eCommerce CMS

Ecommerce content management systems (CMS) are critical for online retailers. Many ecommerce stores rely on CMS systems to maintain customer and product catalog data, perform payments and transactions, deliver online shopping cart features, marketing and search analytics, as well as SEO support.

At Web Ecommerce Solutions, we outline 3 key features to look out for in an ecommerce CMS system.

Platform Functionality

Don't judge an ecommerce CMS platform by its cover. Many might look clean and simple to use, but their functionality might suck.

The ability to efficiently manage the content of the website is a number one priority for a good ecommerce CMS. This often entails a clean dashboard or platform that lays it all out in a convenient interface. A good platform enables users to make edit on the breeze without having to dig for specific products and pages.

SEO-Friendliness

A ecommerce CMS that is search engine optimization friendly comes in two forms: slim and easy.

Slim content management systems are minimal in their code. That is, the HTML that makes up the structure of the website, or back-end, is slim and easy to crawl for search engine spiders. Slim, minimal coding often correlates to fast crawling and better performance in the search engines.

Easy SEO-friendliness means its simple to implement on-site optimization. Some of the most SEO-friendly content management systems provide a URL, page Title, meta description and meta keywords field for each page of the site. The ability to add these SEO elements uniquely to each page is a critical one-up for ecommerce optimization.

Shopping Cart Checkout

Many missed conversions on ecommerce sites occur during the checkout process. Sometimes the process is too long and asks for too much information on too many pages, whereas other CMS are too brief with their checkout process, giving buyers a lack of confidence and motivation to shop elsewhere.

A seamless, SEO-friendly shopping cart and checkout process is ideal for ecommerce. Know exactly the process users take in placing their order until the final confirmation page. If you sell high dollar items, a lengthy checkout process might be more appropriate by giving users a sense of security and assurance.

We hope these three features of a solid CMS for ecommerce will help you find a platform that meets your goals. Thanks for visiting the Web Ecommerce Solutions blogs.

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Ecommerce Opportunities For Small Businesses

A decade ago, the idea of small business ecommerce seemed like an impossible dream. Only large companies and multinationals had the resources to utilize Internet servers, develop websites, and pay for web-hosting. This has changed drastically because of the way the IT industry has developed in the last few years.

Right now, there are various opportunities opening up for small business ecommerce. Any business can have a web presence and take advantage of its benefits to increase it customer base and revenue stream.

The main drivers behind the growing opportunities for small business ecommerce include cheaper software and website solutions. Not small businesses can take advantage of free products like Wordpress, or ecommerce specific products like Exponent. Several of these types of platforms offer many downloadable software tools that can help a small business execute online sales efficiently.

Cost-Efficient Ecommerce Opportunities

Other opportunities for small business ecommerce stem from the use of free web services to enhance customer connectivity and drive down costs. A small business owner can use electronic receipts and invoices to carry out business processes.

In addition, small businesses can have a fairly effective web presence by using social media platforms such as Facebook, Twitter, and Google+ to promote goods and services, and to create brand loyalty among their target customers.

Thirdly, the cost of running web services is reducing with improving technology. Therefore, even if a small business requires its own website under its own domain name, the costs are now affordable. The increasing bandwidth and speeds have made available multimedia applications that enable anyone to freely upload videos, slideshows, audio files, and animated materials at little or no costs.

These benefits translate to number of advantages for small business owners. First of all there is the possibility of increasing the speed of processing orders through small business ecommerce by allowing customers to order via email. Additionally, this reduces the need for customers to visit the actual store.

Small businesses can also take advantage of sending out electronic invoices faster than they would be able to send paper based ones. Not to mention the web offers small businesses many options for advertising. It is now easier to develop online marketing and advertising campaigns through Pay Per Click and SEO.

Lastly, a small business web ecommerce solution offers the ability to collect payments electronically. By using payment methods such as PayPal, it is possible to collect money without waiting for paper based currencies. The beauty of it all is that these options are very affordable and although they are designed for the large retailers, local small business are beginning to take advantage.

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iPad for Better Business

The iPad is a really cool device that's not only enjoyable and convenient for users, but pretty straight-forward for introducing aspect of marketing and business.

As more people become accustomed to using their devices to browse, shop, and learn about various things, the expectations for more interaction are growing. This can pose big challenges for businesses, especially for those that are not up to speed on the latest technologies.

The iPad is one device that business professional can hang their hat on. In other words, iPad technology is evolving into a great business tool for many different purposes.

Communication Facilitation

Whether between vendors, clients, and prospective customers, communication is key in any business relationship. The iPad can help remove proximity barriers by offering face-to-face interaction, and then some.

Not only can two individuals share a conversation with the iPad, but the device enables users to exchange information as if they were instant messaging or emailing each other.

An example of this in a business context could be a doctor interviewing a patient. In addition to their conversation, the patient can also fill our forms or other documents in a digital form that the doctor can see.

App Exploration

Not on the food menu, but on the iPad menu of applications. The iPad offers a wealth of apps to help streamline your operations.

There are apps to help you organize aspect of your company as well as manage your customers, their needs, and their communications. Take some time to find some solid iPad apps that will make your efforts more efficient.

Social Mobility

If you make use of social media, the iPad is great tool to use. Not only can you manage your accounts with the convenience of an iPad, but you can effortlessly share things with other people via Facebook, Twitter, LinkedIn, or even just your basic e-mail.

The iPad is rapidly becoming a popular resource for savvy business people and those who do things on-the-go. The trick is choosing the right applications and implement the right functionality to better your business.

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