As one of the prime features of an ecommerce site, product pages demand much need attention. Smart marketers make use of effective SEO measures that target product pages because this is the bread and butter of the website.
Keen shoppers look into various product pages of different ecommerce stores. Not only do these pages serve as the "sales pitch," but product pages should find the favor of search engines to attract buyers in the first place.
By making use of these 6 solid and surefire ecommerce SEO tips for product pages, marketers can enhance the search engine performance of ecommerce store as well as attract more buyers in the process.
The most important ecommerce SEO measure that can optimize product pages is creating unique descriptions for all the products on the site. Product page content should include product benefits, as well as a moderate inclusion of the targeted keyword (which can improve the page rankings of the product page.)
The PR or PageRank of a website helps to define its authority and prowess in the search engines. If a domain has a PR of 5 on the homepage, pages closely linked to that domain may be credited with more search engine authority.
Instead of burying product pages deep into a site by means of multiple categories and sub-categories, product pages should be kept close to the greatest source related to page rank. This maybe as simple as scripting the product page URLs directly to the root of the domain.
Product pages are often filled with images. In addition, product images are appearing in the blended search results more and more. As a result, all the images should be optimized to enhance the performance of product pages in an ecommerce site. This includes a well written ALT tag as well as proper linking set-up in ecommerce product images.
Search engines look for unique content, and allowing (as well as subtlety promoting) customers to review products is a great way to publish unique, user-generated content.
A significant ecommerce SEO measure is including keyword-rich links that connect relevant product pages together. This will not only improve navigation and help facilitate sales, but will also contribute to improved SEO performance.
With customers staying active in social media platforms, it can be ideal to allow customers to tag various products with their own choice of keywords. By allowing customers to tag products, an ecommerce site can begin earning better rankings on related keywords.
By making use of some of these product page SEO tips for ecommerce, an online retailer can improve the performance of its product pages from both conversion optimization standpoint as well as search engine optimization standpoint. Thanks for reading the Web Ecommerce Solutions blog!
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